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Specialized Bicycle Components · 5 days ago

Brand Development Manager - Vermont

United States

Full-time

Remote

Mid Level

$100K/yr - $100K/yr

Specialized Bicycle Components is a company dedicated to innovation in the cycling industry, seeking a strategic Brand Development Manager to enhance market presence in Vermont. The role involves maximizing sales and market share, managing retailer relationships, and implementing sales strategies aligned with business objectives.

Outdoors

Responsibilities

Build and maintain strong, positive relationships with independent bicycle retailers to foster loyalty and collaboration. Establish a visit plan to support existing partnerships through consistent, impactful visits, frequently engaging with best-in-class partners

Ensure the full breadth of the product line is represented and secure floor space for maximum brand representation

Ensure new product introductions (NPI) are represented at launch and available in all premium partners

Actively develop and expand the existing retail network, identifying new opportunities for growth and enhancing market presence

Identify and establish new channels and partners for products like Globe and Turbo

Ensure IBR partners are fully immersed in brand knowledge through various education initiatives

Work with the store managers, market managers and Retail Merchandising team to make sure the right product is represented in the assortment plan and the on hand inventory and order books are up to date to optimize sell through

Maximize onhand inventory by working with retail managers to ensure timely building, flooring, and selling of all models

Ensure full engagement in promotions across stores in a territory by ensuring adherence to sales guidelines and merchandising standards

Lead education initiatives to enhance brand knowledge across all teammates using our many education platforms and initiatives

Ensure adherence to sales guidelines and merchandising standards throughout the territory

Site blockers and opportunities and deliver feedback to Commercial and Specialized Retail Leadership

Create a seamless rider journey by integrating click-and-collect and promotion programs

Integrate Specialized.com into the overall channel strategy for a cohesive approach

Represent Specialized Bicycles at industry events, trade shows, and other relevant activities to promote the brand and network with key stakeholders

Gather and report customer feedback to improve products, services, and overall customer experience

Must have bike retail and B2B sales experience

Utilize the Specialized University (SU) training platform to stay informed about the latest products, market trends, and sales techniques, ensuring a high level of product knowledge and expertise

Regularly analyze market conditions and competitor activities to inform strategic decisions and identify opportunities for increased market share

Report all retailer interactions and activities using Salesforce to ensure accurate and up-to-date records of engagements

Qualification

B2B sales experienceRetail managementMarket analysisSalesforceProduct knowledgeLeadership skillsRelationship buildingCommunication skills

Required

Must reside within territory: Vermont

Must have bike retail and B2B sales experience

Valid driver's license and clean driving record

Consistently meet or exceed sales goals for all retail channels within the designated territory

Develop and maintain a visit schedule that ensures consistent and frequent contact with retailers

Benefits

Competitive pay with annual performance-based reviews for continued growth and recognition

Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included)

Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP)

Dental and Vision plans

401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company

Annual Profit Sharing: Share in the rewards of our collective success through our profit sharing program, with contributions made directly to 401(k) accounts.

Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance

Employee Assistance Program that provides access to individualized mental well-being care

Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off

14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents, plus a Specialized bike for your new baby

Up to $9,000 annually in Career Development & Degree Assistance

Up to $250 annually in Fitness & Wellness Reimbursement

Industry Pro-Deal Discounts and Perks