Automattic · 1 day ago
Demand Generation Lead, Pressable
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $140K/yr
4+ years expPressable is a leading managed WordPress hosting platform trusted by agencies, developers, and businesses. They are hiring a Demand Generation Manager to run Pressable’s campaign motion end to end, focusing on creating qualified pipeline for Sales through effective campaign strategies and execution.
Computer Software
Responsibilities
Own the campaign calendar across quarters
Plan, prioritize, and sequence campaigns based on ICP focus, product priorities, sales needs, and market opportunities
Design and execute targeted campaigns for agencies, developers, and mid-market buyers
Build ABM-style motions for high-value accounts and segments in partnership with Sales and Marketing, including account selection, messaging frameworks, and coordinated outreach across marketing and sales touchpoints
Lead end-to-end execution of campaigns across paid media, email, content, landing pages, webinars, events, and sales enablement, in close collaboration with Growth and other channel owners
Define campaign strategy, messaging, and conversion paths while relying on partners and peers for channel execution
Ensure every campaign launches with cohesive messaging, clear calls to action, and a strong path to pipeline
Plan and run competitive campaigns that position Pressable clearly against key alternatives
Execute win-back, conquest, and comparison-driven campaigns that support active sales conversations, late-stage acceleration, and pipeline expansion
Partner closely with Sales to ensure campaigns translate into action
Provide campaign context, positioning, and assets that help sales teams follow up effectively, personalize outreach, and advance opportunities created by campaigns
Design campaigns with clear pipeline goals and success metrics
Partner with Ops, Marketing, and Sales to track contribution to MQLs, SQLs, pipeline value, conversion rates, and CAC
Use performance insights to continuously refine campaign strategy and execution
Manage timelines, dependencies, and stakeholders across multiple concurrent campaigns
Own campaign briefs, launch readiness, and cross-functional alignment to ensure campaigns ship on time, on brand, and with the right assets in place
Use AI to accelerate audience research, campaign ideation, creative testing, personalization, and performance analysis
Continuously look for ways to increase campaign velocity and insight without adding operational complexity
Qualification
Required
Have 4 to 6+ years of experience leading integrated demand generation campaigns in B2B SaaS or a similar environment
Have built and owned campaign calendars tied directly to pipeline creation and revenue outcomes
Know how to plan and execute multi-touch campaigns that move buyers through the funnel, from first touch to sales handoff
Have experience with ABM, vertical campaigns, or sales-aligned demand programs focused on priority accounts or segments
Are comfortable running competitive and tactical campaigns that support active sales motions in fast-moving markets
Can manage agencies, timelines, and stakeholders while remaining hands-on in campaign planning and execution
Thrive in a high-autonomy environment with a strong bias toward shipping campaigns and learning from results
Actively use AI to improve speed, quality, and scale across campaign planning, creative iteration, and performance insight
Preferred
Experience marketing to agencies, developers, or technical buyers
Familiarity with HubSpot, GA4, and pipeline or attribution reporting
Experience partnering closely with Sales on campaign design, follow-up, and opportunity progression
Strong instincts for what makes a campaign land, from positioning and timing through conversion and handoff
Benefits
Health Benefits for US-based staff (99% Paid Employee Medical, Dental, and Vision).
Matching 401(k) for US-based staff.
Life and Disability Insurance for US-based staff (100% Paid Life, & LTD).
Work from home with home office setup and coworking allowances.
Open vacation policy (no set number of days per year).
Hardware and software, books or conferences that promote continued learning.
Company
Automattic
Automattic is a global tech company that offers WordPress, WooCommerce, and other web solutions.
1001-5000 employees
H1B Sponsorship
Automattic has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (2)
2023 (3)
2022 (6)
2021 (6)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$985.9MKey Investors
Salesforce VenturesInsight PartnersTiger Global Management
2021-02-17Series E· $288M
2020-05-15Secondary Market
2019-12-11Series Unknown· $80.6M
Leadership Team
Matt Mullenweg
CEO
Jon Burke
Vice-President / Business Lead
Recent News
2025-12-04
Search Engine Journal
2025-11-10
Company data provided by crunchbase