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Ascend · 15 hours ago

Product Marketing Manager

San Francisco, CA

Full-time

Hybrid

Entry, Mid Level

$90K/yr - $110K/yr

2+ years exp

Ascend is transforming the global insurance industry by combining AI automation with embedded fintech. The Product Marketing Manager will develop competitive positioning, connect product and marketing strategies, and measure results to strengthen market positioning and sales processes.

FinanceFinTechInsuranceInsurTechSoftware

Responsibilities

In the first 30 days, you will become an expert in how to position Ascend against our competitors across our different customer segments

Develop a deep understanding of how Ascend delivers and adds value to our customers and the insurance industry across different customer segments

Conduct research to understand the competitive landscape and run interviews to understand our ICP

Dive deep into sales calls to understand why we've won or lost deals and create battle cards for the sales team against common objections

In your first 60 days, you are the glue that connects Product, Marketing, and Sales to translate the product roadmap into tactical sales and marketing strategies

Update sales pitches across customer segments to align with our updated positioning and insights

Own the design and messaging across sales decks, website pages, and case studies to reinforce our market positioning and messaging

Work hand-in-hand with Product to translate new features into value propositions and integrate these value props into the sales motion for target segments

In your first 90 days, you are measuring results and have created processes to evolve and strengthen our market positioning and sales process

Be able to report back on the learnings, successes, and areas for improvement in our messaging across Product, Sales, and Customer Success

Consistently refine and work closely with Sales, Marketing, and Customer Success to ensure consistent, impactful messaging across all customer touchpoints

Release thought leadership content and work hand-in-hand with Marketing on lead generation efforts like webinars, events, etc

Identify other marketing opportunities to grow incremental revenue and product stickiness across our existing customer base through product education and adoption

Qualification

Product MarketingCompetitive AnalysisSales StrategyBrand AwarenessData AnalysisOutcome OrientationCustomer FocusCreative Thinking

Required

2+ years of experience working in a similar industry (fintech, healthtech, etc.)

Hands-On Experience: You enjoy rolling up your sleeves to get projects across the finish line

Brand-Driven Storyteller: You understand the power of messaging alongside brand awareness and brand perception

Creative and Analytical: You have an eye for design but can also dive into data

Customer-Focused: You care deeply about your customers and their problems and want to deeply understand, relate to, and connect with our customer base

Outcome-Oriented: You have proven success acting as a function owner, including a track record of consistently delivering measurable results