Jacksons · 1 week ago
Loyalty Program Manager
Meridian, ID, USA
Full-time
Onsite
Entry, Mid Level
2+ years expJacksons is a company focused on enhancing customer engagement through loyalty programs. The Loyalty Program Manager will oversee the development and execution of loyalty and CRM programs, ensuring personalized offers and effective marketing campaigns to drive customer engagement and revenue.
BakeryFood and BeverageManufacturing
Responsibilities
Lead the design, launch, and optimization of loyalty offers aligned to business objectives and customer behaviors
Develop earn/burn logic, promotion structures, and campaign rules within the loyalty platform
Partner with CPG vendors, category managers, and analytics teams to identify funded promotion opportunities and targeted offer strategies
Monitor loyalty performance, member engagement, and redemption trends to continuously refine program effectiveness
Provide thought leadership to scale personalization, innovation, and program sophistication
Own execution and performance of automated marketing campaigns across email, SMS, push, and in-app messaging
Build and manage customer lifecycle journeys including onboarding, engagement, reactivation, and win-back
Leverage the CDP to create dynamic segments and trigger-based campaigns driven by customer behavior and preferences
Ensure data integrity and reliable integration between CRM, loyalty platform, CDP, and downstream systems
Establish and maintain a CRM and loyalty campaign calendar with clear deliverables and timelines
Define and track KPIs including engagement, redemption, incremental sales lift, and lifetime value
Perform A/B testing on offers, messaging, timing, and channels to optimize performance
Deliver insights and recommendations through regular performance reporting and analysis
Partner with Business Intelligence, Marketing, Merchandising, and CPG partners on campaign results, research, and consumer insights
Stay current on loyalty, CRM, and digital marketing trends to drive continuous improvement
Other duties as assigned
Qualification
Required
Bachelor's degree in marketing, business, analytics, or related field
2+ years of experience in loyalty programs, CRM, marketing automation, program management, product management, or analytics
2+ years' experience with Office 365 including TEAMS, digital technology products and related data sources
Experience with mobile app marketing and customer journey mapping
Hands-on experience with CRM, CDP, and loyalty platforms (e.g., Salesforce, Adobe, Braze, Punch, or similar)
Experience building data-driven, personalized campaigns
Familiarity with SQL and/or data visualization tools such as Looker or Tableau
Demonstrated strong written and verbal skills with the ability to effectively communicate with all levels within the organization
Demonstrated customer and personal service skills using customer/employer needs assessment, evaluation of satisfaction and ensuring quality standards of service
Demonstrated commitment to customer and team-oriented management
Preferred
Retail or CPG experience a plus
Company
Jacksons
Jacksons Bakery is a supplier of sandwich bread to sandwich manufacturers.
Founded in 1851Hull, Kingston upon Hull, City of, GBR
201-500 employees
Funding
Current Stage
Growth StageRecent News
2025-12-11
2025-11-16
2025-11-04
Company data provided by crunchbase