Wasserman · 2 days ago
Director of Comms & Public Relations
Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. The Director of Comms & Public Relations will focus on enhancing the public perception of Wasserman's Brand and Properties division, leveraging media relationships to secure coverage and promote brand-building stories.
AdvertisingMarketingSocial MediaSports
Responsibilities
Help guide the public perception of Wasserman’s Brand and Properties division and our work with global brand partners. Ensuring we continue to be globally known and culturally relevant in the sports, business, marketing and advertising across sports, music and entertainment
Maintain existing and foster new successful relationships with journalists, editors, and media personalities in the Americas, with some EMEA/APAC involvement as well
Generate ideas that will result in earned coverage
Write compelling pitches that relate to the core values and pillars of Wasserman’s business
Deliver high-impact media placements, secure panelist opportunities, and help in the awards nomination process
Research, edit and write press releases, executive and client pitches, statements, award submissions and other external communications as assigned
Facilitate media requests and interviews
Maintain an up to date media lists and media contact log
Oversee Wasserman editorial calendars and annual event lists, proactively planning ahead for media opportunities for executives and brand partners
Work alongside the corporate communications, marketing, and social media department to ensure a holistic and consistent storytelling of Wasserman
Qualification
Required
8+ years of proven work in the marketing, advertising, entertainment and/or sports industry securing national earned media coverage
Vast media relationships, ideally in sports business, marketing, advertising and entertainment, with national outlets
Bachelor's degree preferably in public relations, communications, journalism, etc
Strong writing and editing capabilities
Knowledge of the global media landscape, including written, broadcast, audio, etc
General knowledge of the sports, business, marketing and entertainment worlds
Awareness of industry trends
Ability to work independently in a fast-paced environment and to manage multiple priorities and strict deadlines
Strong attention to detail and highly organized
Displays indications of being loyal and trustworthy with the organization and clients
Well-developed problem-solving skills
Preferred
Agency experience is preferred, but not obligatory
Company
Wasserman
Wasserman provides marketing services to the most iconic sports figures, musical artists, brands, and properties.
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Providence Equity Partners
2022-11-01Private Equity
Recent News
Sports Business Journal
2026-01-09
Sports Business Journal
2025-12-19
Sports Business Journal
2025-12-17
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