Risewell Homes · 1 week ago
Regional Marketing Director
Katy, TX
Full-time
Onsite
Director/Executive
$135K/yr - $155K/yr
10+ years expRisewell Homes is a company focused on driving marketing performance across its divisions. The Regional Marketing Director is responsible for developing and executing marketing strategies that align with business objectives while overseeing performance metrics and ensuring effective lead management.
Real Estate
No H1B
Responsibilities
Serve as the marketing lead for assigned divisions, aligning strategy with sales, inventory, and revenue goals
Partner with Division Presidents, Sales Leadership, and Operations to support near- and long-term business objectives
Participate in weekly division leadership meetings and key sales 1:1s to assess needs and provide marketing guidance
Conduct monthly marketing performance reviews to evaluate KPIs, budget pacing, community priorities, and risks
Own impact assessments related to launches, absorption challenges, and inventory shifts, including strategic adjustments, budget reallocations, and community prioritization
Collaborate with Corporate Marketing, Digital, and Product Strategy teams to align messaging and execution plans
Analyze lead-to-appointment and lead-to-sale performance by community, lead source, and campaign
Identify funnel gaps and recommend corrective actions, including spend optimization, nurture strategies, messaging adjustments, and CRM workflow improvements
Partner with Division Sales Leadership to address recurring response or conversion challenges
Ensure marketing-generated leads (paid media, digital campaigns, and events) support timely follow-up, accurate attribution, and measurable ROI
Promote consistent lead management standards across divisions while adapting to local market needs
Own regional oversight of digital performance, including paid media efficiency, listings accuracy, and funnel health
Audit underperforming communities to ensure websites, listings, and inventory reflect current pricing, photography, availability, and buyer positioning
Direct monthly reallocation of digital spend based on performance data, inventory levels, and market conditions
Ensure accuracy and consistency across digital touchpoints, including community websites, listings platforms, Google Business Profiles, and CRM integrations
Partner with Corporate Digital and Creative teams to improve conversion performance and user experience
Identify traffic, broker, or inventory gaps and recommend appropriate event strategies
Oversee development and management of an annual marketing and events calendar for each community, ensuring appropriate cadence, timing, and investment
Partner with Division Marketing Managers to sequence events strategically across launches, inventory pushes, broker outreach, and seasonal demand
Approve event objectives and success metrics while delegating execution to Division Marketing teams
Evaluate event effectiveness using performance data and adjust strategies to improve ROI and avoid audience fatigue
Conduct regular field visits to audit active communities for brand compliance, on-site presentation, and merchandising accuracy
Partner with Division teams on joint audits while identifying recurring issues or systemic gaps
Escalate brand or execution concerns to Corporate Marketing and Operations as needed
Capture competitive insights, buyer feedback, and market trends to inform regional and corporate strategy
Maintain a visible and credible marketing presence in the field
Own the creation and standardization of regional reporting templates and performance dashboards
Deliver weekly divisional summaries and monthly regional reports covering key metrics, risks, ROI, and budget pacing
Clearly communicate insights, recommendations, and corrective actions to leadership
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field required
Proven experience partnering with senior sales and division leadership
Ability to balance strategic planning with hands-on performance accountability
Excellent communication, presentation, and cross-functional collaboration skills
Preferred
10+ years of marketing experience, with multi-market or regional oversight preferred
Experience in homebuilding, real estate, or a multi-location consumer business preferred
Strong knowledge of performance marketing, lead funnel analytics, and CRM systems (HubSpot preferred)
Benefits
Competitive health insurance coverage for team members and their dependents
Generous paid time off policies, like vacation, holidays, sick leave, jury duty, and bereavement
Paid disability, parental and military leave
Company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances
A 401(k) retirement plan with employer matching
A wellness incentive program to help team members thrive both personally and professionally
Company
Risewell Homes
We are Risewell Homes! We believe your home should help you to rise and thrive.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase