ServiceNow · 17 hours ago
Director of Executive Events & Engagement Strategy
Denver, CO
Full-time
Hybrid
Director/Executive
$162K/yr - $284K/yr
12+ years expServiceNow is a global market leader in innovative AI-enhanced technology, seeking a Director of Executive Events & Engagement Strategy. This role involves partnering with Executive Practitioners to elevate CxO engagements and create a comprehensive events-focused customer engagement strategy.
Agentic AIBusiness Process Automation (BPA)Cloud ManagementEnterprise SoftwareRobotic Process Automation (RPA)SaaS
Responsibilities
Create executive-level summaries of event strategies across our Executive offices and industry teams, ensuring alignment with key marketing stakeholders
Rolling quarterly planning of comprehensive event strategies for Executive practitioners and industry influencers
Establish relationships with marketing to influence areas where we can complement and increase ROI with marketing-led events
Documented game plan of all ServiceNow-hosted and 3rd-party events, cross-referenced to each Executive and practitioner
Strategize and document game plan for 'optimal' Now on Now experience across all relevant events globally
Proactively create 3rd-party event strategy (is it worth it, is there a speaking opportunity, etc.)
Plan, create, track, and communicate milestones for main NOW events (Sales Kickoff, Gov Forum, Knowledge, World Forum, World Summits)
Coordinate Advocate & Exec support on audience acquisition activities (curated emails, top targets by region/leader, etc.)
Own nomination and invite process for our Exec offices (aligned with Mktg/Sales or exec initial outreach or follow-ups)
Coordinate event support from the Advocate staff and the greater team
Scale comms across EAs to ensure the team is up to speed on key logistics
Coordinate program logistics, including production support
Create follow-up/reporting on each event (client themes/insights, meetings, pipeline touched, next steps)
Qualification
Required
12 -15 years of work experience across executive events & engagements, preferably in the cloud/enterprise SaaS/software industry
Passion for and demonstrated success in understanding and fulfilling internal or external customer needs; problem-solver mindset; ability to take big ideas and make them simple and digestible
Deep experience in interacting with a broad spectrum of CxOs with a passion for event planning and executive storytelling
Command for building consensus amongst numerous high-powered stakeholders and pushing forward to tangible output/outcomes quickly
Proven capability of building and guiding high-performing teams, either in a direct or indirect/matrixed capacity
Ability to manage change and ambiguity with an action-orientation/drive - must thrive in a dynamic environment with a strong ability to prioritize
High energy, strong work ethic, disciplined execution skills
The willingness and ability to travel ~30% of the time
Benefits
Health plans
Flexible spending accounts
A 401(k) Plan with company match
ESPP
Matching donations
A flexible time away plan
Family leave programs
Company
ServiceNow
ServiceNow is an AI platform that delivers IT operations, field service management and app engine solutions.
10001+ employees
H1B Sponsorship
ServiceNow has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (910)
2024 (876)
2023 (807)
2022 (840)
2021 (447)
2020 (439)
Funding
Current Stage
Public CompanyTotal Funding
$83.7MKey Investors
Sequoia CapitalJMI Equity
2022-12-09Post Ipo Equity
2012-07-29IPO
2012-03-20Private Equity· $10.98M
Leadership Team
Bill McDermott
Chairman and CEO
Pat Casey
Chief Technology Officer & EVP of DevOps
Recent News
2026-01-07
Company data provided by crunchbase