LexisNexis Risk Solutions · 1 week ago
Sr. Campaign Marketing Manager
Atlanta, GA
Full-time
Hybrid
Senior Level
5+ years expLexisNexis Risk Solutions is a partner in the assessment of risk, providing solutions to help businesses improve customer experience and operational efficiencies. The Senior Campaign Marketing Manager will lead the planning and execution of integrated B2B marketing campaigns, focusing on driving measurable growth and aligning closely with Sales to generate pipeline impact.
AnalyticsHealth CareInformation TechnologyInsurTechRisk ManagementSoftware
Hiring Manager
Cristela Morante
Responsibilities
Develop and manage full-funnel, multi-channel integrated campaigns (email, paid media, social, content, events, webinars, and ABM)
Translate business goals and sales priorities into use-case–driven campaign plans
Align messaging and assets by partnering with Product Marketing, Thought Leadership, Digital, Creative, and Sales teams
Create campaign briefs, asset plans, and production schedules
Manage timelines, deliverables, and approvals across internal teams and vendor partners
Coordinate supporting activities such as webinars, content syndication, LinkedIn campaigns, display ads, nurture flows, and tradeshow tie-ins
Oversee landing pages, email sequences, and paid ad launches with the Digital team
Work closely with Sales to ensure campaigns drive pipeline generation, cross-sell, and account activation
Enable Sales with battlecards, one-pagers, post-event playbooks, and campaign toolkits
Collaborate with Field Marketing to maintain consistency between regional and national campaigns
Monitor KPIs including MQLs, SQLs, CTR, CPL, pipeline generation, and influenced revenue
Use data-driven insights from Salesforce, Eloqua, Adobe Analytics, and PowerBI to iterate and optimize
Deliver monthly reporting, quarterly business reviews, and actionable recommendations
Qualification
Required
5–8+ years of experience in B2B marketing, demand generation, integrated campaigns, or marketing program management
Proven success in building multi-channel campaigns for complex sales organizations
Proven understanding of the B2B buyer's journey, persona targeting, segmentation, and lifecycle marketing
Hands-on experience with Eloqua (or similar MAP), Salesforce, paid media orchestration, A/B testing, and content-led campaign execution
Excellent communication, project management, and organizational skills
Preferred
Experience in financial services, fintech, fraud, compliance, risk, credit, or similar industries
Company
LexisNexis Risk Solutions
LexisNexis Risk Solutions provides information to assist customers in industry and government in assessing, predicting, and managing risk. It is a sub-organization of ChoicePoint.
10001+ employees
H1B Sponsorship
LexisNexis Risk Solutions has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (129)
2024 (132)
2023 (86)
2022 (98)
2021 (125)
2020 (53)
Funding
Current Stage
Late StageLeadership Team
Bill Madison
CEO - Insurance Solutions
Mark Kelsey
Chief Executive Officer, LexisNexis Risk Solutions
Recent News
2026-01-22
BiometricUpdate.com
2025-12-27
Company data provided by crunchbase