LIM College · 1 week ago
Associate Director, Enrollment Marketing
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff
$85K/yr - $87K/yr
5+ years expLIM College is a female-led institution focused on the global business of fashion and lifestyle. The Associate Director, Enrollment Marketing will oversee project workflows and manage vendor activities to ensure successful execution of enrollment marketing initiatives.
Higher Education
Responsibilities
Serve as the project manager for all enrollment marketing initiatives, ensuring strategy from the VP is translated into clear plans, timelines, and actionable steps
Manage the day-to-day operations of the enrollment marketing function, including email calendars, campaign schedules, and task tracking
Coordinate across MarComm team members, Admissions, IT, and vendors to move projects forward and resolve workflow blockers
Lead or attend project meetings; track action items; ensure deliverables are completed on time
Oversee the execution of internal and vendor-led marketing campaigns, including paid media, email/SMS, student search, and event promotion
Maintain and refine project management systems and tools
Directly manage relationships with enrollment marketing vendors (paid media and student search)
Ensure vendor deliverables meet scope, quality standards, and deadlines
Review and approve campaign plans, briefs, creative suggestions, reporting dashboards, and optimization recommendations
Serve as the VP’s operational proxy with vendors, escalating issues or strategic questions only when necessary
Track vendor performance and ensure continuous improvement based on data
Act as the operational extension of the VP, handling day-to-day execution and project details
Prepare reports, summaries, and performance reviews for VP and leadership use
Assist with planning, budgeting inputs, and strategic preparation by gathering research, data, and vendor recommendations
Carry out special projects or cross-department initiatives as assigned
Ensure communication flow between MarComm, Admissions, and vendors remains organized and efficient
Collaborate with the Marketing & Communications team and provide direct support to the Director of Brand & Content Marketing on written content, copy development, creative needs, content calendars, and asset preparation
Coordinate with Admissions on messaging alignment, recruitment events, deadlines, and funnel priorities
Ensure branding, tone, and messaging remain consistent and aligned with institutional goals
Review and proof key deliverables to ensure accuracy and quality before they are sent live
Monitor campaign and project performance metrics, timelines, budgets, and deliverables
Produce weekly, monthly, and campaign-specific reporting for the VP, highlighting insights, risks, and optimization opportunities
Review enrollment trends, digital engagement data, paid media performance, and funnel analytics in collaboration with vendor partners and Admissions
Recommend optimizations to improve lead generation, conversions, and campaign ROI
Build strong relationships with internal teams (Admissions, Student Financial Services, IT, Communications, etc.)
Serve as a central hub for enrollment marketing operations, ensuring communication continuity across teams
Participate in recruitment events, marketing committee meetings, and cross-functional task forces
Qualification
Required
Bachelor's degree required (degree in marketing, communications, or business preferred)
Microsoft Office Suite; knowledge of Slate Technolutions preferred
5+ years of experience in enrollment marketing, digital marketing, project management, or related higher-ed marketing roles
Demonstrated experience managing complex projects or campaigns with multiple stakeholders
Strong understanding of enrollment marketing channels, including paid media, student search, and CRM-driven communications
Exceptional project management, organizational, and communication skills
Ability to interpret data, generate reports, and identify performance insights
Experience with CRM systems (Slate preferred), email platforms, and digital advertising tools
High attention to detail and commitment to quality control
Strong interpersonal skills and ability to work collaboratively across departments
Preferred
degree in marketing, communications, or business preferred
knowledge of Slate Technolutions preferred
Benefits
College Closed for Summer Fridays
Tuition Remission or Tuition Exchange
6 Weeks of Paid Holidays
Birthday Day to Celebrate your Birthday
2-4 weeks of vacation based on longevity; 7 sick days annually
Medical, Dental, Vision, Employee Assistance, 401K etc.
Company
LIM College
LIM College is a private, specialized undergraduate and graduate college focused on the business of fashion in Midtown Manhattan.
201-500 employees
Funding
Current Stage
Growth StageRecent News
2025-12-01
2025-05-10
Company data provided by crunchbase