MyStudio · 1 week ago
Customer Marketing Manager
Fairfax, VA
Full-time
Onsite
Senior Level
5+ years expMyStudio is a high-energy, forward-thinking company committed to creating an empowering workplace while delivering a best-in-class product and a supportive community for our customers. MyStudio seeks an experienced, data-driven Customer Marketing Manager to develop and execute multi-channel marketing campaigns and strategies that increase customer engagement, loyalty and lifetime value.
CRMEnterprise SoftwareSoftware
Responsibilities
Developing and implementing customer marketing plans aligned with business goals and the customer lifecycle
Building new, data-driven lifecycle/drip campaigns for lead nurture, on-boarding, re-engagement, and upsell
Managing customer engagement and advocacy through programs like referrals, testimonials, case studies, and customer advisory boards
Developing customer-focused content — like user guides, newsletters, brochures, and sell sheets — and ensuring sales and customer success teams have access to relevant materials
Ownership of customer communications calendar, designing multi-channel (email, in-product, web, SMS, social) campaigns and promotions across products, services, and events
Analyzing customer data and campaign performance using CRM and marketing automation tools, and conducting customer satisfaction surveys
Coordinating promotion of regular webinars and in-person events (quarterly MyStudio summits and partner events), including the set up of registration landing pages, managing event follow ups, and providing necessary partner content
Partnering with sales, product management, and customer success for a consistent customer experience
Qualification
Required
A Bachelor's degree in Marketing, Business, or a related field
5-7 years of experience in customer marketing or related roles, preferably in B2B or SaaS
Demonstrated success in campaigns driving customer engagement and advocacy
Strong communication, interpersonal, and analytical skills
Expertise with marketing automation and CRM systems, including HubSpot
Strong project management skills with careful attention to detail, with the ability to manage multiple projects and campaigns simultaneously
A creative mindset and focus on customer understanding, who thrives in a very fast-paced environment
Preferred
Experience at a start up is a plus
Benefits
Health insurance
401k
Paid time off
Sick leave
Company
MyStudio
MyStudio is a software development company that provides enterprise software development, membership management solution, and CRM services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
T
Tu Le
Founder & CEO
Company data provided by crunchbase