Indiana University Foundation · 6 days ago
Salesforce Marketing Cloud Email Specialist
Indiana University Foundation is a mission-driven organization focused on making higher education attainable and supporting life-changing research. The Salesforce Marketing Cloud Email Specialist will design and execute email campaigns, manage audience segmentation, and ensure compliance with marketing regulations.
CharityNon Profit
Responsibilities
Collaborate closely with stakeholders and project managers to design and execute impactful email campaigns that drive engagement and results
Using Salesforce Marketing Cloud, build, deploy, and manage campaigns through tools such as Email Studio, Content Builder, and Journey Builder
Oversee audience segmentation, implement personalization strategies, and ensure every campaign aligns with brand standards and marketing objectives
Interpret data and optimize performance through A/B testing and metrics analysis
Ensure all communications comply with email marketing regulations, maintain documentation and best practices, and provide training and support to internal teams
Stay up to date with the latest industry trends and Salesforce advancements
Qualification
Required
Proficiency in Salesforce Marketing Cloud, including Email Studio, Content Builder, Journey Builder, Automation Studio, and Intelligence Reports
Proficiency in AMPscript for dynamic content and personalization
Proficiency in SQL for audience segmentation and data manipulation
Strong understanding of email marketing principles, audience segmentation, and personalization
Experience with campaign performance analysis and reporting
Excellent communication and collaboration skills
Detail-oriented with strong organizational and time management abilities
Ability to manage multiple projects in a fast-paced environment
Bachelor's degree and minimum 2 years of related professional experience in email marketing, digital communications, or information technology
Preferred
Salesforce Marketing Cloud Certifications: Marketing Cloud Email Specialist
Salesforce Marketing Cloud Certifications: Marketing Cloud Administrator
Experience with Litmus or similar email testing tools
Experience with Tableau
Experience with Marketing Cloud Intelligence Reports
Benefits
Food truck lunches
Holiday gatherings
Costume contests
Free snacks
IU spirit-wear Fridays
Yoga
A lunchtime walking group
Meditation breaks
The Headspace app
Topical workshops
Company
Indiana University Foundation
Indiana University Foundation is a fundraising organization that supports Indiana University. It is a sub-organization of Indiana University Bloomington.
Funding
Current Stage
Growth StageTotal Funding
$11MKey Investors
Lilly Endowment
2019-04-02Grant· $11M
Recent News
Washington Business Journal
2025-03-17
Company data provided by crunchbase