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Backbone Media · 1 day ago

Performance Media Manager - Paid Social

Denver, CO

Full-time

Hybrid

Entry, Mid Level

$60K/yr - $70K/yr

2+ years exp

Backbone Media is the country's leading active lifestyle media agency, dedicated to aligning clients with team members’ interests. The Paid Social Manager will manage and optimize paid social campaigns, develop strategic plans for client growth, and cultivate relationships while training team members.

AdvertisingMarketing

Responsibilities

Establish strategy and implement, optimize, and manage budgets for paid social campaigns across, but not limited to, Meta, Pinterest, TikTok, and Snapchat for direct response retail and tourism accounts

Work closely with Media Strategists to align on goals, budgets, and overall strategic direction for paid social channels

Provide budget recommendations based on audience size, revenue goals, platform performance, etc

Develop strategic recommendations with supporting rationale to maximize performance on paid social

Deliver integrated paid social media campaigns with an appreciation for other online and offline channels

Ensure all paid social campaign billings are up to date and all finance queries are followed up in a timely manner

Analyze paid social campaign performance against client KPI's and report on trends and insights to key stakeholders

Support in any new business pitches and related work as required

Maintain healthy relationships with platform reps to stay up to date on the latest tools, trends, and insights

Train/educate other Backbone media planners and coordinators and strategies, techniques and trends in paid social

Qualification

Paid Social ManagementData AnalysisMarketing Technology StacksExcel ProficiencyA/B TestingClient Relationship ManagementCommunication SkillsCritical ThinkingProblem SolvingTime Management

Required

Bachelor's Degree

2-5 years of relevant professional experience

Comprehensive experience with relevant marketing technology stacks, including but not limited to: Google Analytics, Meta, TikTok, Snapchat, Reddit, and Pinterest

Strong working knowledge of Excel and competency in PowerPoint and Word

Create and apply strategies across paid social campaigns; including audience targeting, placement strategies, creative analyses, and campaign structure recommendations

Strong grasp over data analysis and measurement and ability to A/B test and identify opportunities for optimization to hit benchmark KPIs and meet client goals

Working knowledge of platform pixel and event setup

Ability to articulate strategic approaches through verbal, written and visual presentations to clients

Excellent communication skills with an analytical approach to managing data

Detail-oriented with exceptional critical-thinking and problem-solving abilities

Able to prioritize, multi-task and work under pressure

Self-motivated and excited to take on new challenges

Preferred

Knowledgeable on all aspects of digital and traditional media, including Paid Social Media, Search Engine Management, Search Engine Optimization, Social Media Management, Mobile, Out-of-home, TV, Print, etc

Basic understanding of public relations, community management and affiliate marketing

Understanding of Backbone's core values

A natural curiosity

A love of the outdoors

A sense of humor