Urban Legend · 17 hours ago
Managing Director: Client Strategy (Ad Sales)
Urban Legend is a fast-paced technology startup focused on making advocacy and brand marketing more accountable. The Managing Director of Client Strategy will drive growth by securing partnerships with various organizations and managing ongoing client relationships.
AdvertisingAdvertising PlatformsContent CreatorsSoftware
Responsibilities
Build and manage a strong pipeline of brand and advocacy clients through direct outreach, marketing lead follow-up, and professional relationships
Work both directly with clients and through PR/advertising agencies
Help clients understand Urban Legend’s platform and approach, including our vision to make marketing dramatically more accountable and transparent. Build excitement about both
Serve as an ongoing relationship lead for clients (advertisers), supporting them both with specific campaigns and with bigger-picture ideation when helpful
Collaborate with Urban Legend’s creator and execution teams to develop campaign proposals and ensure campaigns are successful
Provide ongoing feedback to leadership on market reaction and needs, helping to shape the evolution of our platform
Closely track progress in Urban Legend’s CRM helping to forecast and project results
Close deals, of course!
Qualification
Required
7-10 years of experience in advocacy, public affairs, client strategy, or related disciplines, including at least 5 years in a senior client-facing or leadership role
Deep familiarity with the Washington, D.C. ecosystem, including policy, media, and stakeholder landscapes
Experience generating revenue and/or selling media, high-touch ad tech solutions, or brand partnerships
Proven track record of designing and executing successful advocacy, public policy, or cause-driven campaigns on behalf of diverse clients
Experience managing and growing client relationships in an agency, consultancy, or nonprofit environment
Preferred
Comfort with and enthusiasm for identifying new opportunities and reaching out to new contacts