Gymreapers · 2 months ago
Director of Events
Nampa, ID
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expGymreapers is seeking an experienced Director of Events to join our growing Marketing team. This position will be responsible for leading the strategic planning, execution, and performance of all live and virtual event initiatives at Gymreapers.
ApparelConsumer GoodsFitnessManufacturing
Responsibilities
Collaborate and own the planning, and execution of national and regional events, including trade shows (e.g., Olympia, Wodapalooza, Arnold), athlete meet-ups, retail activations, and brand partnerships
Develop and manage an annual event calendar aligned with brand, marketing, and sales goals
Own logistics including venue selection, travel coordination, vendor management, setup/tear-down, and staffing schedules
Work with CEO to build and oversee event budgets, ensuring cost-effectiveness and ROI tracking
Collaborate with internal creative and product teams to ensure brand cohesion and visual consistency across all event touchpoints
Work closely with Marketing, Athlete, E-Commerce, and Operations teams to align messaging, product drops, and campaign timelines with event schedules
Partner with Athlete Managers to coordinate talent appearances, meet-and-greets, and content activations
Liaise with warehouse and logistics teams to manage inventory, samples, and booth materials
Own the ongoing event schedule and coordination needed to run multiple events across multiple departments to keep alignment, diligence, and timeliness
Ensure a high standard of customer experience at every event, upholding Gymreapers elite and authentic brand presence
Introduce innovative and engaging elements (e.g., giveaways, interactive activations, fitness challenges) that increase foot traffic and engagement
Monitor and assess competitor activations to identify trends and innovation opportunities
Track key performance metrics including attendance, lead capture, social engagement, product sell-through, and ROI
Conduct post-event evaluations and recap reports with clear insights and recommendations
Maintain relationships with key event partners, sponsors, and industry vendors
Qualification
Required
5+ years of experience in event management, ideally in the fitness, sports, lifestyle, or DTC brand space
Proven success planning and executing large-scale activations, expos, or multi-city event tours
Strong project management skills with the ability to juggle multiple priorities and deadlines
Experience managing budgets, negotiating contracts, and coordinating vendors
High attention to detail and exceptional problem-solving capabilities
Strong communication and interpersonal skills; confident leading internal teams and representing the brand externally
Familiarity with event tech, CRM platforms, and project management tools (e.g., Asana, Airtable, HubSpot)
Willingness to travel regularly and work non-traditional hours during events
Preferred
Deep passion for fitness, strength training, and Gymreapers brand ethos is a strong plus
Benefits
Competitive Pay
Company paid holidays
Paid Time Off (PTO)
Gymreapers on-site gym!
Newly renovated HQ!
401(k) with up to a 4% employer match
Life Flight Program, Voluntary
Employee Assistance Program
50% Employee Discount
100% Employer Paid: Medical, Dental and Vision
100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
Health Savings Account (HSA) employee option
Company
Gymreapers
Gymreapers is a manufacturer and supplier of gym wear and apparel.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Roc Pilon
Founder / Chief Executive Officer
Recent News
2023-12-22
Idaho Business Review
2023-12-22
Company data provided by crunchbase