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Armstrong World Industries · 3 days ago

Marketing Strategy Manager

Lancaster, Pennsylvania, United States, 17603

Full-time

Onsite

Mid, Senior Level

$95K/yr - $130K/yr

5+ years exp

Armstrong World Industries is a leader in the design and manufacture of innovative architectural applications. The Marketing Strategy Manager is responsible for developing and executing strategic marketing plans that align with business objectives and drive enterprise growth, collaborating with cross-functional teams to optimize the customer journey.

Building MaterialHome RenovationManufacturing

Comp. & Benefits

Responsibilities

Develop and implement marketing strategies that drive growth for key initiatives and align with overall company objectives

Lead strategic planning efforts focused on audience segmentation, value propositions, and measurable outcomes

Identify emerging trends, evolving customer needs, and market opportunities to strengthen positioning and demand generation

Collaborate with marketing teams to build awareness and generate demand across priority initiatives

Work closely with cross-functional teams, including business units, product management, marketing teams, and sales, to gather insights and requirements for strategy development

Partner with marketing teams (digital, creative, analytics, website, etc.) to develop cohesive marketing plans, budgets, KPIs, messaging, and creative concepts

Present and execute strategies with support from leadership, ensuring alignment and adoption across enterprise initiatives

Map and optimize the customer journey from awareness to conversion, ensuring a seamless and engaging experience across all touchpoints

Collaborate with the Corporate & Strategic Development Team to conduct market research, including Voice of the Customer (VOC) studies and competitive analysis, to uncover insights that shape strategy and decision-making

Monitor and analyze market performance, adjusting strategies to maximize impact and ROI

Continuously evaluate customer behavior and feedback to enhance engagement and improve conversion rates throughout the funnel

Support the development and execution of targeted marketing campaigns that promote key initiatives

Track, measure, and report campaign performance, optimizing tactics based on data-driven insights and KPIs

Collaborate with the digital and web marketing teams to strengthen online presence and drive lead-generation efforts

Qualification

Marketing Strategy DevelopmentMarket ResearchGo-to-Market StrategiesCampaign ExecutionAnalytical SkillsDigital MarketingCustomer Journey MappingMarketing Analytics ToolsProject ManagementCollaborationCommunication SkillsAdaptabilityCreativity

Required

Bachelor's degree in Marketing, Business Administration, Communications, or a related field required

5+ years of progressive experience in marketing strategy, brand management, or related roles

Proven track record of developing and executing go-to-market (GTM) strategies and driving measurable business growth

Experience collaborating with cross-functional teams (sales, product, creative, digital, analytics) to deliver integrated marketing initiatives

Demonstrated expertise in market research, customer insights, and competitive analysis to inform strategic decision-making

Strong background in campaign execution, performance measurement, and optimization based on KPIs and ROI

Prior experience in fast-paced, dynamic industries where adaptability and innovation are critical to success

Preferred

Master's degree (MBA or equivalent) preferred, with a focus on Marketing, Strategy, or Business

Experience developing and executing go-to-market (GTM) strategies for enterprise-level initiatives

Proficiency in market research, competitive analysis, and Voice of the Customer (VOC) studies to inform decision-making

Familiarity with digital marketing channels (SEO, SEM, social media, content, email) and lead-generation tactics

Strong understanding of customer journey mapping, UX principles, and conversion optimization

Knowledge of marketing analytics tools (Google Analytics, Tableau, Power BI, or similar) and CRM platforms (Salesforce) to track KPIs, pipeline, and campaign performance

Experience collaborating with creative, product, and sales teams to deliver integrated marketing campaigns

Advanced skills in project management and the ability to manage multiple initiatives simultaneously

Benefits

A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.