Lawrence Companies · 1 week ago
Sales, Marketing & Business Development Manager – Household Goods & Moving
Roanoke, VA
Full-time
Onsite
Mid, Senior Level
3+ years expLAWRENCE COMPANIES, INC. is seeking a Sales, Marketing & Business Development Manager for their Household Goods and Moving division. This role is responsible for driving revenue growth through sales leadership, marketing initiatives, and business development efforts, while ensuring a high-quality customer experience throughout the sales process.
AgricultureConstructionTransportation
Responsibilities
Lead, coach, and motivate the sales team to achieve and exceed revenue targets
Recruit, train, onboard, and evaluate sales representatives
Set individual and team sales goals and monitor performance metrics
Conduct regular sales meetings, coaching sessions, and performance reviews
Develop and execute marketing strategies to drive inbound and outbound leads for household goods moving services (local, long-distance, interstate, storage)
Partner with leadership to enhance brand awareness and market positioning
Oversee marketing initiatives including digital advertising, website lead flow, referral programs, and community outreach
Monitor and analyze marketing performance metrics such as lead sources, cost per lead, and conversion rates
Identify and pursue new business opportunities, partnerships, and referral relationships
Build and maintain relationships with corporate accounts, relocation companies, real estate professionals, and strategic partners
Support expansion into new service offerings or geographic markets
Represent the company at industry events, networking functions, and community activities
Develop and implement sales strategies for household goods moving services (local, long-distance, interstate, and storage)
Oversee pricing, estimating accuracy, and margin management
Review and approve estimates, contracts, and special pricing when needed
Analyze sales data, conversion rates, and market trends to improve performance
Ensure a high level of customer satisfaction throughout the sales and booking process
Manage escalated customer inquiries, objections, and service concerns
Work closely with operations, dispatch, and customer service teams to ensure seamless execution of booked moves
Work closely with operations, dispatch, and customer service teams to ensure smooth execution of booked moves
Ensure compliance with DOT, FMCSA, state, and industry regulations related to household goods moving
Maintain accurate sales records in CRM and estimating systems
Enforce company policies, procedures, and ethical sales practices
Qualification
Required
High school diploma or equivalent required; college degree preferred, or equivalent experience
3–5+ years of sales experience in household goods moving, logistics, or transportation
Proven experience leading sales teams and driving revenue growth
Strong understanding of marketing concepts including lead generation, campaign performance, and conversion optimization
Knowledge of moving estimates, pricing structures, and industry regulations
Leadership and team development
Strategic sales planning and execution
Negotiation and closing skills
Data analysis and reporting
Excellent communication and interpersonal skills
Strong organizational and time-management abilities
Benefits
Employee-Owned Business offering Stock Ownership
Medical, dental, life, and disability insurance
401k retirement savings plan
Vacation and Holiday Pay available following 60-days of employment
Company
Lawrence Companies
Lawrence Companies is a transportation & trucking company located in Roanoke.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Ron Spangler
CEO
Warren Groseclose
Chief Executive Officer
Company data provided by crunchbase