Fanatics · 8 hours ago
Senior Product Manager - MarTech
United States
Full-time
Remote
Senior Level
$147K/yr - $200K/yr
6+ years expFanatics is building a leading global digital sports platform, and they are seeking a Senior Product Manager, Foundations, to own the end-to-end MarTech and growth infrastructure roadmap for the Fanatics App. This role is accountable for translating complex business growth goals into scalable marketing capabilities and requires collaboration with various teams.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Own and execute the MarTech roadmap, including: Real-time app → event ingestion (SDK-based), Event message governance (inc. real-time lifecycle triggers), Push, IAM, and CRM infrastructure, Revenue attribution and performance reporting foundations, Translate quarterly Growth priorities into clear product plans, sequencing, and delivery milestones
Partner with Mobile, Data, and Martech Engineering to: Define and implement standardized app event schemas, Move the organisation from batch to near-real-time event-driven journeys, Ensure stable, performant SDK logging across iOS and Android
Enable CRM and Growth teams to: Trigger journeys based on real user intent, Build audiences and segmentation based on behavioral, transactional, and loyalty signals, Personalize messaging with product-level, pricing, FanCash, and loyalty context, Ensure suppression logic, edge-case handling, and data quality guardrails are built in from day one
Act as the single product owner for MarTech initiatives spanning App, CRM, Data, and Growth
Write clear PRDs, technical requirements, and success metrics for complex platform work
Drive prioritisation, sequencing, and trade-offs across multiple teams and dependencies
Proactively identify risks around data quality, performance, identity stitching, and platform limits
Qualification
Required
6+ years experience as a Product Manager owning MarTech, Growth, CRM, or Data-heavy platforms for a consumer app or digital product
Proven experience shipping event-driven marketing or lifecycle systems at scale
Strong understanding of: Mobile app instrumentation and SDKs
Salesforce Marketing Cloud (or equivalent CRM platforms)
Attribution platforms (e.g. AppsFlyer)
Analytics pipelines (Amplitude, Snowflake, CDPs)
Comfortable operating at the intersection of product, engineering, data, and marketing
Highly structured thinker who can simplify complex systems and articulate clear plans
Strong written and verbal communicator, able to influence senior stakeholders
Experience working in fast-moving, multi-team environments with real business impact
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
H1B Sponsorship
Fanatics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Rochester Business Journal
2025-12-24
2025-12-24
Company data provided by crunchbase