Barkley · 4 days ago
EVP, Digital Strategy Lead
Kansas City, MO
Full-time
Onsite
Director/Executive
15+ years expBarkley is a digital strategy agency that focuses on connecting creativity, data, and technology to drive business growth. They are seeking a Digital Strategy Lead who will define and scale their digital strategy and experience design practice, working closely with leadership to create frameworks that accelerate growth for clients and the agency.
Advertising
Responsibilities
Shape the Digital Strategy Practice
Work closely with the Chief Strategy Officer, Chief Growth Officer, and agency leadership to define BarkleyOKRP’s digital strategy offering, positioning, and go-to-market narrative
Build repeatable frameworks, playbooks, and tools that connect brand strategy to experience, media, and measurement
Champion thought leadership and elevate the agency’s visibility in digital brand transformation
Drive Growth
Lead client engagements that translate business challenges into digital transformation strategies
Scope, price, and resource engagements for profitability and scalability; manage or influence P&L performance
Identify and develop opportunities across existing clients and new business prospects
Deliver Excellence
Lead projects spanning digital experience visioning, journey mapping, martech strategy, and measurement design
Ensure clear linkage between client objectives, project scope, and measurable outcomes
Build and manage a trusted network of technology and delivery partners to support scalable execution
Ensure Agency Integration
Partner across Strategy, Creative, and M1M (Media/Performance) to deliver integrated, data-driven brand experiences
Collaborate with client and account leads to position digital strategy upstream in client relationships
Embed digital thinking across departments and drive internal digital enablement
Mentor and Grow Talent
Build and develop digital strategy talent within the agency through mentorship, training, and capability building
Create systems that promote collaboration, learning, and shared digital knowledge across teams
Qualification
Required
15–20 years of experience in digital strategy, experience design, or digital transformation within agencies or consultancies
Proven success leading cross-functional teams and building digital practices or offerings
Deep understanding of marketing technology, platforms, and data ecosystems
Experience translating business and audience insights into actionable experience frameworks
Commercially minded, with experience pricing, resourcing, and sustaining margin growth
Comfortable operating in ambiguity and building systems from the ground up
Excellent communicator and storyteller with the ability to inspire clients and internal teams alike
Benefits
Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals
Formal DEI+B program
Employee Resource Groups
Director of Diversity leadership
Agency commitment to The Brand Lab
Creative Accelerator
Fellowship
MAIP
BLAC
Company
Barkley
Barkley is one of the largest employee-owned advertising agencies in the U.S. Ownership has its advantages.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Keystone Capital
2023-09-01Private Equity
Leadership Team
Jason Parks
Executive Vice President, Managing Director
Berk Wasserman
Executive Creative Director
Recent News
2025-07-17
2024-05-02
2024-04-09
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