Candid Health · 14 hours ago
Marketing Operations Manager
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$117K/yr - $140K/yr
5+ years expCandid Health is seeking a Marketing Operations Manager to optimize their marketing technology stack and ensure measurable, scalable, and revenue-aligned marketing efforts. The role involves managing the integration of marketing, sales, and revenue systems, and developing frameworks for performance measurement and reporting.
Artificial Intelligence (AI)BillingHealth CareSoftwareTransaction Processing
Responsibilities
Own the architecture, integration, and ongoing optimization of the full martech stack, including HubSpot, Salesforce, and adjacent tools (intent data, enrichment, ABM, analytics, attribution)
Ensure seamless data flow across marketing, sales, and revenue systems with clear source-of-truth definitions
Evaluate, rationalize, and introduce new tools as needed—balancing innovation with stack simplicity and ROI
Design and maintain lead scoring, routing, and lifecycle frameworks that reflect real buying behavior—not vanity engagement
Own multi-touch attribution models that accurately reflect the influence of marketing across long sales cycles
Build clear frameworks for understanding Channel performance, Campaign effectiveness, & Incremental pipeline and revenue impact
Establish executive-ready dashboards that tie marketing activity to pipeline, ARR, CAC, and payback
Partner with Demand Gen and Sales to design and operationalize ABM programs (1:few, 1:many, and 1:1)
Support account selection, tiering, scoring, engagement tracking, and reporting
Ensure ABM programs are measurable, repeatable, and tightly aligned to revenue goals
Partner with Finance to align spend, forecasting, and performance reporting
Establish best practices for campaign setup, naming conventions, data hygiene, and reporting consistency
Act as the steward of marketing data quality and operational discipline
Document processes and enable the broader marketing team to operate efficiently at scale
Qualification
Required
5-7 years in Marketing Operations, RevOps, or GTM Operations in B2B SaaS
Deep hands-on experience with HubSpot and Salesforce in complex sales environments
Proven success supporting demand generation, ABM, and revenue reporting at scale
Highly collaborative, with credibility across Marketing, Sales, RevOps, and Finance
Comfortable operating at both the executive strategy level and in-platform execution
Benefits
Equity
Sales incentives (for sales roles)
Employee benefits
Company
Candid Health
Candid Health provides an automation platform for healthcare revenue cycle management.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$99.8MKey Investors
Oak HC/FT8VCFirst Round Capital
2025-02-12Series C· $52.5M
2024-09-11Series B· $29M
2022-04-01Series A· $16M
Leadership Team
Nick Perry
Co-founder and CEO
A
Adam Reis
Co-Founder
Recent News
2026-01-06
MedCity News
2025-12-31
2025-11-19
Company data provided by crunchbase