Harvey · 1 week ago
Head of Demand Generation & Growth
San Francisco
Full-time
Hybrid
Director/Executive
$221K/yr - $300K/yr
10+ years expHarvey is transforming how legal and professional services operate by combining AI and deep domain expertise. They are seeking a data-driven marketing leader to build and scale their demand generation engine, focusing on strategy, execution, and cross-functional collaboration.
Artificial Intelligence (AI)Information TechnologyLegalLegal Tech
Responsibilities
Develop and executive comprehensive marketing plans including budget allocation and resource management to align with Harvey’s go-to-market strategy
Define the integrated demand generation strategy across paid, organic, field, and lifecycle channels to drive pipeline growth and expansion
Build, mentor, and manage a high-performing team spanning marketing operations, analytics, campaign management, and performance marketing
Partner cross-functionally with Product Marketing, Sales, and Partnerships to align on ICP, buyer journeys, and pipeline goals
Develop quarterly pipeline and ROI targets, and present performance insights to the executive team
Build and optimize multi-channel campaigns (paid search, paid social, ABM, webinars, field) that deliver measurable pipeline and revenue
Partner with creative and product marketing to ensure campaigns are on-brand, precise, and grounded in customer value
Continually test, measure, and iterate on messaging, creative, and channel mix for efficiency and scale
Own the website as a core growth channel—oversee UX, CRO, and SEO strategies that convert traffic into high-intent leads
Partner with web and content teams to ensure Harvey’s digital presence communicates credibility, value, and differentiation across regions
Build an end-to-end lifecycle framework spanning onboarding, nurture, and expansion
Design automated programs that accelerate lead qualification, activation, and customer adoption
Partner with Sales and Customer Success to ensure seamless hand-offs and retention-focused communications
Oversee marketing technology stack (Marketo, Salesforce, Clay, Segment, etc.) to ensure clean data, accurate attribution, and operational excellence
Establish rigorous measurement frameworks for campaign performance, lead quality, and ROI
Lead data hygiene, enrichment, and segmentation strategies to improve audience targeting and funnel efficiency
Qualification
Required
10+ years of B2B marketing experience, with at least 3+ years leading Demand Generation or Growth functions
Proven track record scaling high-velocity pipelines in enterprise SaaS or AI-driven platforms
Deep understanding of full-funnel analytics, attribution, and performance optimization
Expertise in marketing automation, CRM, and data visualization tools
Excellent cross-functional leadership and ability to translate data into strategy
Comfortable in high-growth, fast-changing environments that value precision, execution, and clarity
Company
Harvey
Harvey provides AI-driven tools to assist legal professionals with research, document review, and contract analysis.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$1.02BKey Investors
Andreessen HorowitzEQT GrowthSequoia Capital
2025-10-30Series F· $160M
2025-10-06Series E· $59M
2025-06-23Series E· $300M
Leadership Team
Winston Weinberg
CEO & Co-Founder
Gabe Pereyra
President & Co-Founder
Recent News
2026-01-20
Dynamic Business
2026-01-20
Company data provided by crunchbase