Merlin Entertainments · 5 days ago
Senior Paid Media Manager
Carlsbad, CA
Full-time
Onsite
Mid, Senior Level
$83K/yr - $105K/yr
5+ years expMerlin Entertainments is seeking an experienced Senior Paid Media Manager to join the Go-To-Market team at LEGOLAND California Resort. This role will lead and optimize paid media campaigns across various channels, driving traffic, engagement, and conversions while ensuring a strong return on ad spend.
Digital EntertainmentLeisureMedia and EntertainmentTourism
Responsibilities
Develop and implement comprehensive paid media strategies across programmatic display, CTV, OLV, search (Google Ads), and social platforms (Meta, TikTok, Snapchat), as well as other relevant channels
Manage and optimize large-scale paid media campaigns for LEGOLAND California Resort, ensuring efficient budget allocation, bid management, and delivery against KPIs and ROAS targets
Lead the planning, execution, and ongoing optimization of paid media campaigns in partnership with internal teams and external agencies to drive guest acquisition aligned with marketing and brand objectives
Act as the primary day-to-day point of contact for paid media activity, overseeing agency performance, optimizations, and ensuring efficient ways of working and use of tools
Implement and continuously refine keyword targeting, ad copy, bidding strategies, and landing page performance to maximize campaign effectiveness
Design, implement, and scale A/B testing strategies across ads, audiences, landing pages, and channels, including testing and launching new platforms to support commercial goals
Monitor campaign performance using data and KPIs, identifying insights and opportunities to continuously optimize paid media programs
Prepare and deliver regular performance reports with clear, actionable insights and recommendations aligned to overall business objectives
Collaborate cross-functionally with marketing, content, brand, and direct sales teams to ensure consistent messaging and a seamless guest experience across all touchpoints
Partner closely with the broader brand marketing team to ensure paid media activity supports brand objectives and integrated marketing campaigns
Support the Global Performance Marketing Director in managing external agencies and partners, establishing best-in-class, mutually beneficial relationships
Drive innovation across the paid media program by identifying new formats, channels, and creative approaches to bring LEGOLAND California Resort to life and engage target audiences
Stay up to date on paid media trends, emerging technologies (including AI and automation), and market dynamics to maintain competitiveness and maximize share of voice
Qualification
Required
5–7+ years of experience managing large-scale paid media campaigns, with a proven track record of driving strong performance and ROI
Strong hands-on expertise in Google Ads, Bing Ads, Meta, programmatic advertising, and Google Analytics
Experience using paid media and campaign management tools such as SEMrush, WordStream, or similar platforms
Highly data-driven mindset with excellent analytical skills and the ability to manage and optimize large budgets efficiently
Demonstrated ability to analyze performance data and translate insights into actionable optimizations
Excellent written and verbal communication skills, with the ability to collaborate effectively across cross-functional teams to achieve business objectives
Preferred
Experience within the travel, entertainment, or leisure industry is advantageous
Familiarity with managing international paid media campaigns across multiple regions and markets
Benefits
Excellent Health Care Options: Comprehensive medical, dental, and vision coverage. Paid Time Off (PTO).
Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
Recognition Programs and Rewards.
401(k) Program: Save for the future with company matching contributions.
Tuition Reimbursement Programs: Get support for further education and career growth.
Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!
Company
Merlin Entertainments
Merlin Entertainments is the largest European entertainments company operating in Europe. It is a sub-organization of Blackstone Group.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
CVC Capital Partners
2019-06-28Acquired
2013-11-13IPO
2010-06-24Private Equity
Leadership Team
Fiona Eastwood
Chief Executive Officer
Graeme Johnson
Global VP, People & Culture
Recent News
The Orlando Sentinel
2025-11-27
Company data provided by crunchbase