BarkleyOKRP · 4 days ago
EVP, Digital Strategy Lead
Kansas City, MO
Full-time
Hybrid
Director/Executive
15+ years expBarkleyOKRP is a company focused on integrating brand, commerce, and customer experience through digital strategy. As the Digital Strategy Lead, you will define and scale the agency's digital strategy practice, driving growth and excellence in client engagements while mentoring talent within the agency.
Marketing & Advertising
Responsibilities
Work closely with the Chief Strategy Officer, Chief Growth Officer, and agency leadership to define BarkleyOKRP’s digital strategy offering, positioning, and go-to-market narrative
Build repeatable frameworks, playbooks, and tools that connect brand strategy to experience, media, and measurement
Champion thought leadership and elevate the agency’s visibility in digital brand transformation
Lead client engagements that translate business challenges into digital transformation strategies
Scope, price, and resource engagements for profitability and scalability; manage or influence P&L performance
Identify and develop opportunities across existing clients and new business prospects
Lead projects spanning digital experience visioning, journey mapping, martech strategy, and measurement design
Ensure clear linkage between client objectives, project scope, and measurable outcomes
Build and manage a trusted network of technology and delivery partners to support scalable execution
Partner across Strategy, Creative, and M1M (Media/Performance) to deliver integrated, data-driven brand experiences
Collaborate with client and account leads to position digital strategy upstream in client relationships
Embed digital thinking across departments and drive internal digital enablement
Build and develop digital strategy talent within the agency through mentorship, training, and capability building
Create systems that promote collaboration, learning, and shared digital knowledge across teams
Qualification
Required
15–20 years of experience in digital strategy, experience design, or digital transformation within agencies or consultancies
Proven success leading cross-functional teams and building digital practices or offerings
Deep understanding of marketing technology, platforms, and data ecosystems
Experience translating business and audience insights into actionable experience frameworks
Commercially minded, with experience pricing, resourcing, and sustaining margin growth
Comfortable operating in ambiguity and building systems from the ground up
Excellent communicator and storyteller with the ability to inspire clients and internal teams alike
Company
BarkleyOKRP
BarkleyOKRP is one of the largest independent ad agencies in the U.S., matching scale with soul to help build brands like Burger King, Corona Premier, Metro by T-Mobile, Planet Fitness, and Smoothie King.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase