LendingTree · 6 days ago
VP, SEO
Charlotte, NC, United States
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expLendingTree is the nation’s leading online lending marketplace, and they are seeking a Vice President of SEO to lead and modernize their organic growth strategy. This role will define SEO strategy in an AI-driven landscape, focusing on sustainable growth and establishing SEO as a core business growth engine.
Commercial LendingCreditCredit CardsE-CommerceFinanceFinancial ServicesFinTechLendingMarketplaceMobile Apps
Responsibilities
Define and own a modern, forward-looking SEO strategy that reflects the rapidly changing search ecosystem, including AI-powered search, generative answers, zero-click experiences, and new discovery surfaces
Develop a clear, expert point of view on how SEO must evolve to drive long-term growth and a competitive advantage at LendingTree
Balance short-term performance recovery with long-term resilience and innovation
Lead SEO strategy and execution across multiple large, high-traffic domains operating in highly competitive verticals
Oversee all pillars of SEO at scale, including technical SEO, content and editorial optimization, authority development, and outreach
Establish performance frameworks, forecasts, and roadmaps aligned with company-wide growth objectives
Own the SEO measurement, analytics, and reporting strategy across all domains
Define what success looks like in a shifting search landscape by evolving KPIs beyond traditional metrics to include visibility, authority, and AI-driven discovery signals
Partner closely with Analytics, Data Science, Product, and Finance to connect SEO performance to business outcomes
Build scalable dashboards, reporting cadences, and performance narratives that enable teams to prioritize effectively and executives to make informed decisions
Use data to guide experimentation, validate strategy, assess tradeoffs, and clearly articulate ROI
Lead, mentor, and develop a large, multidisciplinary organization including SEO analysts, writers, editorial staff, and outreach teams
Drive change by modernizing skill sets, workflows, tooling, and operating models as SEO continues to evolve
Foster a high-performance culture rooted in accountability, experimentation, and continuous learning
Act as a strong operator who can pull teams together across Product, Engineering, Editorial, Marketing, Analytics, and Executive Leadership
Influence product roadmaps and content strategies to ensure SEO is embedded early in decision-making
Translate strategy into execution through clear prioritization, operational rigor, and consistent follow-through
Serve as the senior SEO leader and trusted advisor to executive leadership
Translate complex SEO concepts, risks, and opportunities into clear, compelling narratives for non-technical stakeholders
Regularly present performance updates, strategic recommendations, and investment tradeoffs with confidence and clarity
Qualification
Required
10+ years of progressive SEO experience, with significant experience operating at enterprise scale
Proven track record of driving organic growth across multiple large domains in highly competitive environments
Deep expertise across technical SEO, content and editorial strategy, authority development, and large-scale execution
Strong understanding of how AI and machine learning are reshaping search and organic discovery
Expert-level fluency in SEO data, analytics, and reporting, including experience with enterprise SEO platforms, analytics tools, experimentation frameworks, and large datasets
Demonstrated success leading large teams and driving organizational and strategic change
Exceptional cross-functional leadership and operational execution skills
Outstanding written and verbal communication skills, with experience presenting to senior and executive leadership
Benefits
Medical, dental, vision insurance
401(k) matching
Annual performance bonus
Company
LendingTree
LendingTree is an online lending exchange that connects consumers with multiple lenders who compete for their business.
501-1000 employees
H1B Sponsorship
LendingTree has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (21)
2024 (19)
2023 (21)
2022 (29)
2021 (58)
2020 (61)
Funding
Current Stage
Public CompanyTotal Funding
$650MKey Investors
Apollo
2025-08-21Post Ipo Debt· $475M
2024-03-27Post Ipo Debt· $175M
2008-08-12IPO
Leadership Team
Jason Bengel
Chief Financial Officer
Ian Smith
Chief Operating Officer
Recent News
2026-01-08
Benzinga.com
2025-11-18
Company data provided by crunchbase