Avalara · 1 week ago
Senior Event Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expAvalara is an AI-first company seeking a Senior Event Marketing Manager to lead regional and segment-based field programs that drive measurable pipeline and revenue impact. This role involves overseeing the planning, execution, and optimization of local activations while ensuring alignment with broader go-to-market strategies.
Artificial Intelligence (AI)ComplianceFinancial ServicesSoftwareTax Preparation
Responsibilities
Lead field campaign strategy across assigned segments or regions
Align event strategy to territory goals, pipeline gaps, and seller priorities
Partner with Revenue Marketing to ensure local programs are integrated into campaign planning
Oversee planning and delivery of field activations, including execution quality, staffing, and follow-up coordination
Drive cross-functional alignment across Sales, Event Marketing, and Partner teams
Apply in-market feedback and performance data to iterate program mix and messaging
Own regional field calendar and format mix across assigned programs
Ensure events support both TOFU activation and mid-funnel acceleration
Prioritize event types and targeting based on conversion velocity and regional coverage
Guide team readiness across logistics, invitation workflows, and sales handoffs
Track regional performance and optimize for attendance, engagement, and opportunity creation
Improve operational efficiency across programs using AI workflows and automation
Field Marketing Team Members Are Held To Monthly, Quarterly, And Annual Quotas To Support Business Revenue. Each Individual Is Accountable For Cuts Of
AQL, MQL, and SQL delivery from field programs
Pipeline and bookings influence by region and event type
Event performance across attendance, conversion, and ROI
Regional sales satisfaction and coverage pacing
Forecast accuracy and funnel impact of field motions
Qualification
Required
5+ years of experience in field marketing, events, or GTM enablement (level-dependent)
Proven ability to manage multi-region or cross-segment field programs
Experience aligning with Sales, Revenue Marketing, and Campaigns
Strong reporting and performance accountability skills
Proficiency with tools like Salesforce, Marketo, 6sense, Splash, Goldcast, and Power BI
AI fluency to support segmentation, automation, and campaign optimization
Comfortable leading cross-functional collaboration in a high-velocity GTM environment
Preferred
Experience using AI and AI-related technologies
Curiosity about new trends and best practices in AI
Benefits
Paid time off
Paid parental leave
Bonuses
Private medical
Life insurance
Disability insurance
Company
Avalara
Avalara is a cloud-based platform that provides tax compliance software and automated solutions.
5001-10000 employees
H1B Sponsorship
Avalara has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (34)
2023 (36)
2022 (37)
2021 (39)
2020 (26)
Funding
Current Stage
Public CompanyTotal Funding
$841.01MKey Investors
BlackRockSusquehanna Growth EquityWarburg Pincus
2025-11-11Private Equity· $500M
2023-01-01Private Equity
2022-10-19Post Ipo Debt· $0.04M
Leadership Team
Scott McFarlane
CEO
Megan Higgins Knislis
Senior Vice President, Global Partners
Recent News
2026-01-09
2025-12-09
Company data provided by crunchbase