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Coegi · 2 days ago

Performance Media Director

Minneapolis, MN

Full-time

Hybrid

Director/Executive

8+ years exp

Coegi is a company focused on performance-driven digital media campaigns, and they are seeking a Performance Media Director. This role is responsible for overseeing strategic execution and optimization of digital media campaigns while managing client relationships and ensuring measurable results align with business objectives.

Ad RetargetingAdvertisingAdvertising PlatformsBrand MarketingContent MarketingDigital MarketingMarketingMobile AdvertisingSEMSocial Media Advertising

Growth Opportunities

No H1B

Responsibilities

Serve as the strategic lead and primary point of contact for an assigned portfolio of client accounts, building and maintaining strong relationships built on trust, transparency, and results

Develop comprehensive performance media plans that align with client business goals, identifying growth opportunities and presenting data-backed recommendations

Translate complex performance data and media insights into clear, actionable recommendations for clients, ensuring they understand campaign performance and optimization opportunities

Anticipate client needs and proactively recommend strategic adjustments based on performance trends, competitive landscape, and industry developments

Lead client presentations, quarterly business reviews, and strategic planning sessions with confidence and expertise

Oversee end-to-end performance media planning, activation, and optimization across paid social, programmatic, and paid search channels

Establish performance benchmarks and KPI frameworks that align with client objectives, including both upper-funnel brand metrics and lower-funnel conversion goals

Monitor campaign performance daily, identifying optimization opportunities and directing tactical adjustments to improve efficiency and outcomes

Collaborate with internal channel specialists and activation teams to ensure flawless campaign execution and performance delivery

Conduct ongoing performance analysis to identify trends, insights, and opportunities for testing and improvement

Manage digital media budgets across client portfolio, ensuring optimal allocation of resources to maximize ROI and achieve client objectives

Oversee budget pacing, forecasting, and reconciliation processes, maintaining accuracy and transparency in all financial reporting

Identify opportunities for cost optimization and efficiency gains without sacrificing performance outcomes

Work with finance and operations teams to ensure timely invoicing, billing accuracy, and budget reconciliation

Maintain expert-level knowledge of performance media channels including paid social (Meta, LinkedIn, TikTok, etc.), programmatic display/video, and paid search (Google, Bing, etc.)

Understand the broader digital ecosystem and how complementary channels impact performance, including SEO, CRM/email marketing, data/audience strategies, marketing automation, and website optimization

Stay current on platform updates, algorithm changes, beta features, and emerging capabilities that could benefit client performance

Evaluate new media technologies, vendors, and platforms for potential integration into client strategies

Partner with analytics and data teams to ensure proper tracking implementation, attribution modeling, and measurement frameworks are in place

Leverage analytics platforms and reporting tools to extract actionable insights from campaign data

Develop custom dashboards and reporting solutions that provide clear visibility into performance against client KPIs

Identify data gaps or measurement challenges and work cross-functionally to implement solutions

Work closely with media strategists, channel specialists, and activation teams to ensure seamless campaign execution and performance delivery

Provide strategic direction and performance guidance to cross-functional team members supporting your client accounts

Mentor junior team members, sharing performance media best practices and fostering a culture of continuous learning and optimization

Serve as an escalation point for client concerns or operational challenges, working collaboratively to resolve issues quickly

Qualification

Performance media planningDigital media budget managementClient managementPerformance media platformsAnalytics tools proficiencyPerformance metrics understandingMarketing technology stackAdvanced Excel/Sheets skillsTeam collaborationMentoringPresentation skills

Required

8+ years of progressive experience in performance media planning and execution, preferably in an agency environment

Proven track record managing significant digital media budgets ($5M+ annually) with demonstrated performance results

Direct client management experience with a portfolio of accounts, including presenting to senior-level stakeholders

Expert knowledge of performance media platforms including Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, DV360, and other programmatic platforms

Strong proficiency with analytics and reporting tools including Google Analytics, Looker Studio, Tableau, or similar platforms

Deep understanding of performance metrics, attribution models, and measurement methodologies across the digital marketing funnel

Working knowledge of how adjacent channels (SEO, CRM, data/audiences, website optimization) impact paid media performance

Familiarity with marketing technology stack including DMPs, CDPs, tag management systems, and marketing automation platforms

Advanced Excel/Sheets skills and comfort working with large datasets

Some client travel required (approximately 10-20% depending on client needs)

Bachelor's degree in marketing, advertising, communications, or a related field