CMI Media Group · 10 hours ago
Director, Programmatic
Philadelphia, PA
Full-time
Onsite
Director/Executive
$90K/yr - $180K/yr
7+ years expCMI Media Group is a leading force in healthcare media, seeking a highly experienced and dynamic Director, Programmatic to join their core leadership team. This role involves driving the development and execution of programmatic strategies across various channels, expanding offerings, and establishing best practices in the healthcare programmatic landscape.
Health Care
Responsibilities
Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media strategies and analysis, encompassing audience and media partner selection, custom data and PMP recommendations, timing/scheduling, and creative recommendations across all programmatic channels
Expand Our Reach: Play a crucial role in expanding CMI/Compas’ Connected TV, Online Audio, and Online Video offerings and best practices in partnership with senior leadership
Be the Domain Expert: Act as the top domain expert in leading programmatic platforms like The Trade Desk, sharing your knowledge and expertise to elevate our entire team
Forge Strategic Partnerships: Initiate, build, and evaluate relationships with leading programmatic suppliers, continuously evolving CMI’s technology stack, partnerships, and integrations
Drive Thought Leadership: Author and review impactful Programmatic POVs, Case Studies, and insights based on industry updates and trends. Represent CMI Media Group as a key leader in public forums
Client & Business Growth: Serve as the point person for senior client relationships (existing and prospective), leveraging thought leadership and innovative POVs to strengthen partnerships and develop new business opportunities. Drive successful financial performance and maintain P&L statements for your client portfolio
Team Leadership & Development: Interview, hire, develop, and effectively grow a high-caliber team of programmatic professionals. Lead your assigned team in prioritizing and delegating tasks across all aspects of programmatic planning, execution, and optimization
Process Optimization: Continuously refine processes for planning, managing, and optimizing programmatic campaigns, implementing time-saving and results-driven solutions
Healthcare Programmatic Pioneer: Take the lead in establishing CMI as an authority in Programmatic, specifically within the healthcare sector, launching industry-firsts in emerging channels and formats
Qualification
Required
7+ years of experience managing Programmatic campaigns with a Demand Side Platform, or equivalent experience with a Supply-Side Platform
Deep expertise in programmatic publisher, platform, and audience suppliers, with a strong focus on Audio, Video, and Connected TV
Proven experience leading and building a team of direct reports (junior, senior, and leadership staff)
Expertise in Programmatic buying platforms such as The Trade Desk, Google DV360, and others
Strong digital media background and exceptional project management skills
Outstanding analytical and problem-solving skills, with strong quantitative analysis abilities
Excellent written, verbal, and presentation skills
Strong Excel skills (pivot tables, v-lookups)
Ability to create, grow, and expand relationships with clients, vendors, and internal stakeholders
Demonstrable passion for learning new technologies and staying ahead of industry trends
Strong business and leadership skills to make independent decisions
A passion for working in a fast-growing healthcare media agency
Preferred
Bachelor's degree or equivalent, preferably in marketing, business, or any quantitative or analytical related fields
Healthcare/Pharmaceutical background is a significant plus
Benefits
Competitive benefits package
Company
CMI Media Group
CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Dr. Susan Dorfman
Global CEO
Oleg Korenfeld
Chief Technology Officer
Recent News
Startbase
2025-09-19
Company data provided by crunchbase