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MGA Entertainment · 6 hours ago

Sr Manager, Activation

Los Angeles, CA

Full-time

Onsite

Senior Level

$120K/yr - $140K/yr

6+ years exp

MGA Entertainment is a leading company in the toy industry, and they are seeking a Senior Manager, Activation to lead the development and execution of marketing activation plans for their flagship brands. This role involves overseeing integrated marketing campaigns, managing budgets, and leading a team to ensure successful campaign execution.

ChildrenGamingManufacturingToys

Hiring Manager

Dwight Murray

Responsibilities

Lead the planning and execution of 360° consumer activation campaigns for LOL Surprise and Rainbow High

Translate brand strategy and key retail moments into cohesive activation plans

Own campaign timelines, workflows, deliverables, and launch readiness

Drive clear and actionable briefs for Creative and internal content-producing teams

Ensure all activation touchpoints are integrated, consistent, and on-strategy

Partner closely with the Sr Manager, Media to align media plans with campaign goals, audience strategies, and brand priorities

Lead social activation planning, including content needs, channel strategy, calendar development, and platform best practices

Contribute to short-form content creation and provide creative direction to internal and agency partners

Develop and oversee influencer strategies, including talent identification, deliverables, usage rights, logistics, and performance tracking

Monitor and analyze performance across all digital and social platforms; recommend optimization strategies

Oversee creative briefing, asset routing, approvals, and final toolkit delivery

Ensure Creative Teams have clear direction, deadlines, and brand guardrails

Manage asset needs for marketing, retail partners, and international toolkits

Maintain strong cross-functional alignment with Franchise, Category/Planning, and Creative

Own activation budgets across both brands, including allocation, pacing, forecasting, and reconciliation

Oversee creation and management of purchase orders and partner with Finance on invoice processing and accruals

Manage external agencies and vendors across media, influencer, experiential, content production, and social

Lead the planning and execution of brand experiences, events, stunts, retail moments, and trade show activations

Oversee logistics, vendor communication, run-of-show documentation, and onsite execution when required

Lead development of post-campaign recaps highlighting results, insights, and recommendations

Pull cross-channel metrics (in partnership with Media and Influencer partners) to evaluate effectiveness

Present findings and strategic guidance to VP-level stakeholders

Provide day-to-day leadership, guidance, and prioritization across the Activation team for LOL and RH

Mentor junior team members, support development plans, and elevate team performance

Foster a culture of operational excellence, creativity, and collaboration across the brand pillar

Qualification

Integrated marketingBrand activationDigital marketingSocial media expertiseBudget managementContent creationProject managementCross-functional partnershipConsumer insightsTeam leadershipCommunication skillsMentoring