Pasadena Villa Senior Living · 1 day ago
Director of Sales/Marketing
Pasadena, CA
Full-time
Onsite
Lead/Staff, Director/Executive
$70K/yr - $75K/yr
2+ years expPasadena Villa Senior Living is dedicated to providing compassionate, quality care centered around the unique needs of residents and their families. They are seeking a Director of Sales/Marketing to lead marketing and public relations initiatives aimed at increasing resident census and promoting community services.
Hospital & Health Care
Responsibilities
Plan, develop, and implement the community’s marketing and public relations programs to increase resident census
Provide the local communities with detailed information about our assisted living community, services, and programs
Promote our assisted living community and its services to physicians, discharge planners, local business leaders, churches, schools, and other local community members
Maintain thorough knowledge of our community’s admission requirements, services, programs, and policies
Work with our team to conduct tours for prospective residents and their families
Conduct pre-admission interviews with potential residents/guarantors and explain all services offered
Organize and deliver direct sales calls and public presentations to effectively communicate our community’s offerings
Develop and maintain relationships with local key community partners to promote our services and strengthen our reputation
Evaluate and direct marketing strategies to ensure our community's long-term growth
Qualification
Required
Thorough knowledge of principles of effective communication, mass media, advertising, and community relations as they pertain to assisted living community operations
Ability to make direct sales calls and deliver public presentations effectively
Ability to establish, implement, and maintain a strong marketing and public relations program
Strong understanding of payment and reimbursement programs
Knowledge of practices, procedures, terminology, and regulations that relate to assisted living
Preferred
2-4 years of experience in marketing/public relations in healthcare or a skilled nursing community, including supervisory experience
Bachelor's degree in marketing, communications, or related field from an accredited college
Benefits
UKG Wallet: Access earned wages before payday.
Competitive Wages: We offer a great salary package.
Great Benefits: Medical, dental, and vision coverage.
Growth Opportunities: We support your professional development.
Continuing Education & Training: Stay current with industry standards.
Company
Pasadena Villa Senior Living
Pasadena Villa Senior Living is located in the heart of Pasadena, California, a community that blends convenience with a welcoming neighborhood feel.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase