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Andela · 21 hours ago

Marketing Operations Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

Andela is a global talent marketplace connecting customers with top remote technical talent, and they are seeking a seasoned Marketing Operations Manager. This role is responsible for translating growth strategy into scalable execution across marketing automation, lifecycle programs, and the marketing-to-sales handoff.

B2BConsultingHuman ResourcesInformation TechnologySoftware

Responsibilities

Own end-to-end deployment of marketing campaigns in Marketo, including email builds, nurtures, triggers, and operational QA

Ensure consistent use of templates, tokens, and best practices to support scale, personalization, deliverability, and testing readiness

Partner with Marketing, Sales, and RevOps teams to operationalize experiments, segmentation strategies, and multi-touch programs across the funnel

Design, implement, and continuously optimize the marketing-to-sales handoff, including lead scoring, lifecycle stages, routing logic, and SLAs

Collaborate with Sales and RevOps to ensure clean handoffs into Salesforce and downstream tools like Outreach

Monitor funnel health, identify leakage points, and recommend process, automation, or testing improvements

Own data quality within the marketing automation platform, including field governance, normalization, enrichment workflows, and experimentation flags

Partner with RevOps to align on object models, lifecycle definitions, attribution logic, and reporting requirements

Ensure accurate syncing and data flow across Marketo, Salesforce, Webflow, Gong, and Outreach

Enable reliable reporting on campaign performance, funnel conversion, lifecycle velocity, and experiment outcomes

Operationalize testing frameworks including A/B testing, multivariate testing, incrementality, and holdout/control cohorts across campaigns, lifecycle programs, and handoff logic

Set up clean test designs, audience splits, controls, and measurement plans in partnership with Growth and RevOps

Proactively surface insights and recommendations to improve efficiency, conversion rates, pipeline velocity, and downstream revenue impact

Qualification

Marketing AutomationMarketoSalesforceA/B TestingData ManagementAnalytical MindsetCross-functional CollaborationClear Communication

Required

8–10 years of experience in Marketing Operations, Revenue Operations, or Marketing Automation roles in B2B environments

Deep hands-on expertise with Marketo and Salesforce (certifications a plus)

Demonstrated experience supporting experimentation frameworks (A/B testing, multivariate testing, holdout/control groups) within marketing automation and lifecycle programs

Strong working knowledge of Webflow, Clay, Clearbit, Outreach, and Gong, and how they integrate into a modern revenue stack

Proven experience owning marketing-to-sales handoff, lead management, lifecycle operations, and testing-enabled optimization

Strong analytical and systems-thinking mindset with high attention to detail

Preferred

Experience supporting growth or demand generation teams with structured experimentation and optimization mandates

Comfort working in fast-moving, remote-first, cross-functional environments

Clear communicator who can translate business goals into scalable systems and measurable experiments, and partner effectively with both technical and non-technical stakeholders