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Marnell Companies · 10 hours ago

Director of Database Marketing

Las Vegas, NV

Full-time

Onsite

Director/Executive

8+ years exp

Marnell Companies is seeking a Director of Database Marketing who will develop data-driven strategies to enhance revenue, guest loyalty, and engagement through targeted campaigns. The role involves overseeing database integrity, segmentation, analysis, and reporting to drive revenue and profit.

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Responsibilities

Design, develop and manage (within designated budgets) direct-mail and e-mail acquisition, retention and lead-generation programs to enhance revenue growth

Acts as department’s property contact for new project generation, and project revisions

Research and gather information necessary for the development of direct marketing materials, including deadlines, and write timely and detailed creative briefs

Helps determine content for direct marketing projects, manages creative development and solicits details and copy points from other parties and departments

Work closely with the Database Analyst and Coordinator to develop project schedules and prioritize all projects on a daily basis and to ensure projects follow strategy and meet approved budgets and scheduled milestones

Assists in the estimating of direct marketing campaign efforts. Recommends production alternatives that will improve cost effectiveness where appropriate

Coordinates and manages internal departments, including working closely with the Database Analyst for lists and data, and external vendors in the creation and fulfillment of campaigns

Develops and manages internal department production schedules and deadlines and ensures that projects are executed accurately and within established deadlines. With Database Analyst, prepares and presents regular departmental production/status meetings

Provides creative briefs, copy point information, art requirements, and deadlines to creative team for all campaigns

Assists in the planning and development of marketing-related web components delivered through the property website

Responsible for the proofing of all marketing related artwork to ensure an accurate and consistent campaign direction

Must provide courteous and friendly service to all staff and customers

Maintain confidentiality of sensitive company information

Perform related work as requested

Qualification

SQLDatabase MarketingStrategic AdvertisingData AnalysisReport WritingEnglish ProficiencyOrganizational SkillsCommunication SkillsProfessional PresentationInterpersonal Skills