Assort Health · 5 days ago
Director of Demand Generation
San Francisco HQ
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expAssort Health is a company dedicated to making exceptional healthcare accessible anytime, anywhere, for everyone. They are seeking a strategic Director of Demand Generation to build data-driven marketing campaigns that connect their mission to healthcare leaders, enhance demand, and drive revenue.
Artificial Intelligence (AI)Business Process Automation (BPA)Telehealth
Responsibilities
Own pipeline targets: Be accountable for driving qualified pipeline and revenue through scalable, measurable demand programs across enterprise and mid-market health systems
Build and run account-based campaigns: Design and execute highly targeted ABM campaigns that reach healthcare executives, operators, and access leaders across paid media, email marketing, sponsored content, social media, events, and our website
Lead paid and organic growth with clear ROI: Own paid search, paid social (especially LinkedIn), SEO/GEO, content syndication, and industry partnerships. Work closely with external agencies to continuously test, learn, and optimize for pipeline quality—not vanity metrics
Create strong nurture and conversion paths: Own email marketing and lead nurturing programs that educate buyers, build trust, and move prospects efficiently from interest to opportunity
Measure what matters: Define clear success metrics for campaigns, prioritizing lead quality, pipeline contribution, and revenue impact. Develop a deep understanding of funnel performance and use data to drive prioritization, A/B testing, and continuous optimization. Regularly communicate what’s working, what isn’t, and where to focus next
Partner closely with Sales: Work hand-in-hand with Sales and BDR leadership on targeting, messaging, lead handoff, scoring, and feedback loops. Pipeline is a shared responsibility, and you’ll help make that collaboration seamless
Shape messaging with the team: Partner with Product Marketing, Content, and Creative to build assets that clearly communicate Assort’s value, resonate with key decision-makers, and drive engagement across the buyer’s journey
Help us stay ahead: Bring new ideas, channels, and best practices to the table as the healthcare AI landscape evolves—and help Assort continue to lead it
Qualification
Required
5–8+ years of experience in demand generation or growth marketing in high-growth B2B SaaS environments (healthcare technology experience is a big plus)
2–3 years of experience leading and developing teams
Experience growing a database organically through multiple channels
A proven track record of driving pipeline and revenue by generating qualified leads for BDRs through highly targeted campaigns
Experience implementing effective sales enablement processes to maximize the reach and impact of demand generation campaigns
Experience building demand engines from early stages and scaling them as the company grows
Strong Sales partnership experience, including lead management and scoring, enablement, and feedback loops
Experience with HubSpot, Salesforce, Nooks, Outreach, Google Analytics, and paid media platforms
A strong analytical mindset—you're comfortable making decisions with data and running experiments
Excellent written and verbal communication skills, with a strong eye for detail
A strong drive, work ethic, and results-driven operating style
A high personal standard of excellence and a focus on doing things the right way
A self-starting mindset: comfortable with ambiguity, excited to own outcomes, and motivated by impact
Benefits
Competitive Compensation – Including salary and employee stock options so you share in our success.
Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.
Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.
Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.
Unlimited PTO – We trust you to take the time you need to recharge and come back ready to crush it.
Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.
Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.
Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.
401(k) – Let us help you plan for the future. We’ve got you covered.
Company
Assort Health
Assort Health provides voice AI agents designed for healthcare call centers, enabling automation of appointment management tasks.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$101.5MKey Investors
Lightspeed Venture PartnersQuiet Capital
2025-08-26Series B· $76M
2025-04-16Series A· $22M
2024-03-14Seed· $3.5M
Leadership Team
Jeffery Liu
Founder, co-CEO
Jon Wang
Founder, co-CEO
Recent News
2025-10-22
2025-10-16
globallegalchronicle.com
2025-10-10
Company data provided by crunchbase