National Ready Mixed Concrete Association · 5 days ago
Senior Director, Business Development
Alexandria, VA, USA, 22314
Full-time
Hybrid
Director/Executive
7+ years expThe National Ready Mixed Concrete Association (NRMCA) is the leading industry advocate for the ready mixed concrete industry. The Senior Director, Business Development will lead non-dues revenue generation efforts, build relationships with industry partners, and expand revenue streams through sponsorships, exhibits, and new commercial opportunities.
AssociationBuilding MaterialConstructionEducationNon Profit
Responsibilities
Develop and implement an annual sponsorship strategy to support conferences, webinars, campaigns, publications, awards, digital platforms, and programmatic initiatives
Build and manage a robust sponsorship pipeline from prospecting through closing and renewal
Create sponsor packages, benefit structures, and marketing collateral
Maintain strong relationships with sponsors, ensuring fulfillment, satisfaction, and long-term value
Identify, market, price, and sell advertising spots within the Association's product and service line
Lead sales and strategic growth for exhibit halls and tradeshow activations
Manage exhibit pricing models, floor plans, and sales forecasting
Collaborate with Events to maximize exhibitor ROI and overall attendee experience
Identify new exhibitor categories and cross-industry markets
Work cross-functionally to package, price, and position revenue-generating components of major events and conferences
Develop premium add-on opportunities such as identifying new event concepts that expand commercial potential
Partner with education/program teams to grow revenue from courses, workshops, credentialing, certification programs, and continuing education
Evaluate pricing strategies and market demand for new training offerings
Develop corporate training packages and bulk purchasing models
Build alliances with vendors, service providers, industry suppliers, and solution partners that enhance the Association's value proposition
Structure and manage revenue-sharing agreements, affinity program partnerships, and endorsed provider relationships
Develop co-branded initiatives that generate predictable recurring revenue
Lead discovery and evaluation of new non-dues revenue opportunities
Conduct market analyses, competitor scans, pricing evaluations, and feasibility studies
Develop business plans and ROI models for new revenue ventures
Maintain a full revenue pipeline, with forecasting, monthly reporting, and KPI tracking
Analyze program performance, market trends, and buyer behaviors to optimize growth
Regularly report revenue performance to executive leadership and collaborate on annual budgeting
Qualification
Required
Bachelor's Degree required
At least 7 years of experience managing the business development function, preferably within a trade association
A strong understanding of how associations function, including governance and organizational structure
Deep knowledge of the full range of non-dues revenue-generating opportunities and revenue models
Expertise in creating, pricing, and delivering sponsorship programs and partnership strategies
Understanding of how trade association events operate and generate revenue
Ability to communicate the association's value to commercial partners through marketing and integrated brand management
Fluency with financial, budgeting & revenue management, to include legal and contracting
Emotional quotient to build relationships - across a diversity of stakeholders
Aptitude to interpret market analysis frameworks to align strategic planning efforts and drive innovation
Demonstrated ability to engage with a wide variety of stakeholders, both internal and external to NRMCA
Excellent presentation and facilitation skills, with the ability to engage diverse audiences
Experience managing projects and documenting processes (Monday.com preferred)
Proficient in MS Office, PowerBI, Association Management Systems (Protech), Learning Management Systems (BlueSky) and other SaaS platforms
Maintain standards of professionalism and service excellence in all functions of the role
Ability to develop trusting and collaborative relationships with teams and colleagues across the organization
Ability to take direction while also influencing up, and across, the organization
Excellent communication and negotiation skills; sharp business acumen
Demonstrated experience, and comfort, working with a strong leader in pursuit of a bold vision
Preferred
Master's degree in relevant or equivalent experience is a plus
Company
National Ready Mixed Concrete Association
Founded in 1930, the National Ready Mixed Concrete Association is the leading industry advocate.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Joe Roche
Chief Financial Officer
Recent News
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