Highmark Health · 4 hours ago
Senior Search Engine Optimization and Website Analytics Analyst
Erie-Meadville Area
Full-time
Hybrid
Mid, Senior Level
$58K/yr - $108K/yr
5+ years expHighmark Health is a healthcare organization seeking a Senior Search Engine Optimization and Website Analytics Analyst. This role is responsible for developing and implementing integrated SEO strategies across various digital products to enhance business and customer goals, collaborating with multiple teams to optimize content and improve site performance.
Health CareHospital
Responsibilities
Develops SEO strategies for a digital product or website to support customer and business goals. Helps develop SEO plans optimizing new and existing content
Evaluates SEO Strategy Performance
Implements complex, brand and market or segment specific keyword strategies for digital properties
Conducts extensive topical and competitive research to interpret user intent to help produce best-in-class content briefs
Consults with and provide SEO insights to various internal teams
Works with the enterprise web analytics tools, such as Google Analytics, Adobe Customer Journey, Tealium
Performs full audits of existing web properties including site architecture, technical SEO, links, backlinks, and content quality
Qualification
Required
Bachelor's degree in Communication, Marketing, Digital Marketing or related field OR relevant experience and/or education as determined by the company in lieu of bachelor's degree
5 years of experience as a Search Engine Optimization Analyst
5 years of experience in Digital Marketing
5 years of experience in Marketing and Communications
Understanding of Search Engine Optimization principles
Strong written and verbal communication skills
Familiarity with web content management systems
Ability to inspect HTML/CSS and its impact on SEO
Thorough understanding of structured data and JSON
Oversee testing of on-page components or elements
Strong knowledge of SEO applications, tools, and web analytics packages
Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms
Preferred
Master's degree in Communication, Marketing, Digital Marketing or related field
Professional experience using technology, tools, and AI in a Marketing function
Company
Highmark Health
Highmark Health is an integrated health care delivery and financing network.
10001+ employees
H1B Sponsorship
Highmark Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (38)
2024 (34)
2023 (55)
2022 (75)
2021 (54)
2020 (58)
Funding
Current Stage
Late StageTotal Funding
$6.75MKey Investors
Henry L. Hillman FoundationRichard King Mellon Foundation
2025-06-11Grant· $1.75M
2021-05-10Grant· $5M
Leadership Team
David Holmberg
President and Chief Executive Officer
Karen Hanlon
Executive Vice President, Chief Operating Officer
Recent News
Seattle TechFlash
2025-12-29
Company data provided by crunchbase