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SimuTech Group · 4 days ago

Account-Based Marketing Lead

USA

Full-time

Hybrid

Mid, Senior Level

$70K/yr - $85K/yr

3+ years exp

SimuTech Group is driving innovation through engineering simulation and is seeking an Account-Based Marketing Lead. This role involves shaping the account-based marketing strategy, collaborating with sales and executive stakeholders, and executing personalized marketing programs to accelerate pipeline growth.

ConsultingInformation TechnologySoftware

Work & Life Balance

Responsibilities

Own and shape SimuTech Group’s account‑based marketing strategy for high‑value, revenue‑driving accounts

Partner closely with Sales and executive stakeholders to influence pipeline, deal velocity, and expansion

Design highly personalized, data‑driven 1:1 and1: few programs with measurable revenue impact

Work cross‑functionally with Product Marketing, Operations, and Revenue teams to orchestrate cohesive account journeys

Own the strategy, planning, and execution of 1:1 and1: few ABM programs aligned to Sales priorities and revenue goals

Partner closely with Sales to define target account lists, buying‑committee personas, and engagement objectives

Design personalized, multi‑channel account journeys across email, paid media, content, events, and direct outreach

Identify opportunities for expansion, upsell, and cross‑sell within priority accounts

Scale successful programs into broader initiatives when appropriate

Create tailored campaign assets including messaging briefs, landing pages, nurture flows, and sales plays

Coordinate multi‑channel outreach such as targeted digital advertising, direct mail, executive events, and workshops

Launch, manage, and optimize ABM programs using marketing automation, CRM, and ABM platforms

Develop repeatable ABM playbooks for account clusters and vertical segments

Collaborate with Sales to align messaging, outreach cadence, and account engagement strategies

Equip Sales with personalized content, account insights, and recommended next steps

Partner with Product Marketing to refine value propositions and align content to account and persona needs

Work closely with Marketing Operations to ensure data structure, attribution, scoring, and reporting support ABM initiatives

Track account engagement, buying‑committee activity, pipeline progression, and influenced revenue

Build and maintain dashboards that measure coverage, engagement, penetration, velocity, and ROI

Report insights and performance to Sales and Marketing leadership, recommending optimization opportunities

Ensure all ABM initiatives are tied to measurable business outcomes

Qualification

Account-Based MarketingB2B Marketing ExperienceABM PlatformsProject ManagementAnalytical SkillsExecution ExcellenceStrategic ThinkingCommunicationCollaboration