Buyerlink · 6 days ago
Sr. Director of Growth Marketing (Paid Social Focus)
American Fork, UT
Full-time
Onsite
Director/Executive
8+ years expBuyerlink is seeking a results-driven, hands-on growth leader to own and scale their Paid Social and Native Advertising programs. The Sr. Director of Growth Marketing will be responsible for driving customer acquisition and high-quality lead generation across their home services portfolio, overseeing a significant media budget and leading a high-performing team.
Marketing & Advertising
Responsibilities
Own & Evolve the Paid Social Growth Strategy
Own the end-to-end strategy, planning, and execution of our Paid Social and Native Advertising programs across Meta, TikTok, YouTube, and emerging platforms
Manage and optimize a multi-million dollar budget with a focus on efficient scale, lead quality, and sustained growth
Define and continuously evolve our paid social growth roadmap to support both mature lines of business and new vertical launches
Serve as an internal and external subject-matter expert and thought leader in Paid Social and performance marketing
Drive Channel Performance & Innovation
Champion a test-and-learn culture: design experiments, analyze results, and rapidly operationalize wins across channels and markets
Regularly dive into performance data yourself, spotting trends, anomalies, and opportunities, and translating insights into action
Continuously optimize targeting, bidding, creative, and spend to hit CPL, lead volume, and quality goals
Lead the adoption and scaling of AI-powered tools to accelerate creative development and testing across static and video formats
Partner closely with Sales, Product, and Creative to align goals, improve downstream performance, and unlock new growth levers
Lead, Mentor & Scale a High-Performing Team
Set the vision and direction for the Growth Marketing team, fostering a culture of accountability, curiosity, and continuous improvement
Coach and develop talent through clear growth paths, regular feedback, and hands-on mentorship
Scale the function in 2026 and beyond: defining roles, hiring top talent, and leveling up capabilities as spend and complexity grow
Executive Reporting & Insights
Deliver clear, compelling performance updates and growth insights to senior leadership, including recommendations, forecasts, and risks
Own attribution learning, performance analysis, and forward-looking planning
Ensure daily and weekly reporting is accurate, timely, and actionable
Qualification
Required
8-12+ years of experience in performance or growth marketing, with deep expertise in Paid Social
Proven success owning and scaling multi-million dollar paid media budgets
Strong background in high-volume lead generation, ideally within home services or similar performance-driven verticals
A fast-moving, adaptable leader who thrives in dynamic environments and embraces experimentation, rapid iteration, and change
Highly analytical, with experience optimizing for CPL, lead volume, and lead quality
Comfortable staying hands-on in platforms like Meta Ads, TikTok Ads, YouTube, and other Paid Social tools when needed
Experienced using AI-driven creative and performance tools to produce and scale high-performing ad assets
BS/BA in Marketing or Business required; MBA a plus
Benefits
Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
Join forces with our diverse Global Community and connect with team members from all over the world.
We offer a comprehensive extended health benefits package to ensure your total well-being.
We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
Enjoy delectable, complimentary lunches, and participate in exciting team events in-office
Company
Buyerlink
Buyerlink is a leading online auction marketplace for performance-based marketing.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Payam Zamani
Founder, Chairman & CEO
Aaron Coberly
Partner Manager
Company data provided by crunchbase