LanceSoft, Inc. ยท 4 weeks ago
Business Professional - Global Market Development Manager
Bedford, MA
Full-time
Onsite
Mid, Senior Level
$68/hr - $75/hr
4+ years expLanceSoft, Inc. is seeking a Market Development Manager to enhance their purification marketing efforts. The role involves developing and implementing marketing strategies and campaigns to promote purification products within the biopharma and biotech sectors.
Information Technology
Responsibilities
Build and implement marketing plans to commercialize new purification products and promote the existing purification portfolio
Develop content for multi-channel marketing campaigns for purification products supporting events, webinars, web, social media, email, and sales channels and achieve agreed-upon results for key initiatives
Coordinate with regional and integrated marketing teams to ensure alignment and inclusion of purification priorities in broader group marketing plans
Actively engage and partner with digital marketing colleagues to leverage and optimize performance across digital channels
Apply critical metrics to measure performance and effectiveness of marketing programs. Implement optimizations based on data-driven insights
Perform other related duties as required and/or assigned
Qualification
Required
Bachelors or above in a relevant field
Proven experience in marketing roles with growing levels of responsibility and proven core proficiencies: 4Ps, marketing mix, marketing communication, channels, segmentation, value proposition, market research analysis, and marketing program development and execution
Excellent written and verbal communication skills with the ability to present to varied audiences
Strong analytical and problem-solving skills and the ability to distill sophisticated information into concise and easy-to-understand concepts
Ability to collaborate across teams and geographies, with the ability to encourage, empower and influence others
Strong project management skills with ability to manage short term deliverables concurrent with longer term strategic milestones
Product launch experience
Preferred
MBA preferred
Marketing experience in Bioprocessing or Life Sciences highly preferred
Company
LanceSoft, Inc.
Established in 2000, LanceSoft is a pioneer in delivering top-notch Global Workforce Solutions and IT Services to a diverse clientele.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Ram Karuppusamy
Chairman & CEO
Simon Dealy
Chief Financial Officer
Company data provided by crunchbase