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LanceSoft, Inc. · 3 weeks ago

Business Professional - Global Market Development Manager

Bedford, MA

Full-time

Onsite

Mid, Senior Level

$68/hr - $75/hr

4+ years exp

LanceSoft, Inc. is seeking a Market Development Manager to enhance their purification marketing efforts. The role involves developing and implementing marketing strategies and campaigns to promote purification products within the biopharma and biotech sectors.

Information Technology

Growth Opportunities

Responsibilities

Build and implement marketing plans to commercialize new purification products and promote the existing purification portfolio

Develop content for multi-channel marketing campaigns for purification products supporting events, webinars, web, social media, email, and sales channels and achieve agreed-upon results for key initiatives

Coordinate with regional and integrated marketing teams to ensure alignment and inclusion of purification priorities in broader group marketing plans

Actively engage and partner with digital marketing colleagues to leverage and optimize performance across digital channels

Apply critical metrics to measure performance and effectiveness of marketing programs. Implement optimizations based on data-driven insights

Perform other related duties as required and/or assigned

Qualification

Marketing experienceProduct launch experienceProject managementAnalytical skillsMarket research analysisCommunication skillsContent creationCollaboration skillsProblem-solving skills

Required

Bachelors or above in a relevant field

Proven experience in marketing roles with growing levels of responsibility and proven core proficiencies: 4Ps, marketing mix, marketing communication, channels, segmentation, value proposition, market research analysis, and marketing program development and execution

Excellent written and verbal communication skills with the ability to present to varied audiences

Strong analytical and problem-solving skills and the ability to distill sophisticated information into concise and easy-to-understand concepts

Ability to collaborate across teams and geographies, with the ability to encourage, empower and influence others

Strong project management skills with ability to manage short term deliverables concurrent with longer term strategic milestones

Product launch experience