Versiti Inc. · 6 days ago
Tradeshow Marketing and KOL Strategy Manager
Milwaukee, WI
Full-time
Hybrid
Mid, Senior Level
4+ years expVersiti, Inc. is a leader in blood research and precision medicine, dedicated to improving patient outcomes. The Tradeshow Marketing & KOL Strategy Manager will oversee the company's presence at industry events and manage KOL engagement to enhance reputation, pipeline, and revenue.
BiotechnologyHealth CareHospital
Responsibilities
Tradeshow and conference leadership > Build and maintain a 12-month events calendar aligned to service-line, product, and revenue goals; define objectives, audience, messaging, offers, and success metrics for each priority event. > Own end-to-end execution: booth strategy/design, sponsorships, speaking abstracts, on-site run-of-show, shipping, vendors, lead capture/flows, demo readiness, and post-show follow-up
Tradeshow and conference operations ness, and post-show follow-up. > Manage budgets, contracts, timelines, and vendor relationships; track spend vs. plan and negotiate value-add with organizers/suppliers. > Drive integrated campaigns around each event (pre-, at-, post-): email, paid/organic social, landing pages, SDR plays, and thought-leadership content in partnership with Growth/Digital and Sales. > Deliver post-event readouts with pipeline impact, influenced/attributed revenue, CPL/CPO, MQL• SQL conversion, meetings held, and learning agenda
KOL (Key Opinion Leader) strategy and engagement > Build and maintain a prioritized KOL map by service line (clinical leaders, society leaders, innovators); define tiers, engagement objectives, and success measures. > Plan and execute compliant KOL programs: advisory boards, speaker forums, panel placements, congress activities, and content co-creation (white papers, webinars, case studies). > Coordinate speaker training/readiness, contracting, and honoraria in partnership with Service Line Leadership, Legal, and Compliance; maintain accurate documentation. > Build relationships with professional societies and congress organizers to secure booths, symposia, abstracts, and society collaborations that elevate brand and clinical credibility. > Create a KOL insights loop—capture market/clinical signals from KOLs and congresses and translate into POVs, product feedback, and go-to-market refinements
Cross functional collaboration > Partner with Business Development, VCTS Marketing and Service Line Marketing on meeting books, VIP/KOL schedules, and target-account invitations, ensure CRM hygiene, lead routing, and follow-through. > Align with Product/Service Line Leaders on demo scripts, evidence hierarchy, claim guardrails, and messaging. > Coordinate executive visibility, keynotes, panels, media/analyst briefings, and high-value customer meetings
Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
Understands and performs in accordance with all applicable regulatory and compliance requirements
Complies with all standard operating policies and procedures
Qualification
Required
Bachelor's Degree Marketing, communications, business or related field required
4-6 years experience - B2B (business to business) event/tradeshow or field marketing required
2-4 years experience - Leading major conference programs end-to-end required
Proven ability to translate event/KOL activity into pipeline impact and clear ROI required
Strong command of CRM/marketing automation and event technology (lead capture, badging, scanning) required
Demonstrated project management skills including prioritization and execution required
Demonstrated vendor management skills including vendor/contract and budget management required
Executive presence and proven communications skills required
Preferred
Master's Degree MBA or related advanced degree desired
2-4 years experience - Marketing related to healthcare, MedTech, diagnostics, or life sciences preferred
1-3 years experience - KOL/thought leader engagement (e.g. ad boards, speakers, society partnerships) in a regulated industry environment including familiarity with HCP compliance and contracting workflow preferred
SalesForce CRM desired
Benefits
Medical, Dental, and Vision Plans
Paid Time Off (PTO) and Holidays
Short- and Long-term disability
Life insurance
7% match dollar for dollar 401(k)
Voluntary programs
Discount programs
Others
Company
Versiti Inc.
Versiti was founded with the belief that together, our blood centers can better serve people’s urgent need for life-saving healthcare.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$25.5MKey Investors
National Institutes of Health
2021-01-28Grant· $12.3M
2019-06-20Grant· $13.2M
Leadership Team
Matthew Anderson
EVP and Chief Medical Officer, Medical Sciences Institute
Recent News
BizTimes Milwaukee
2025-09-17
BizTimes Milwaukee
2025-08-22
BizTimes Milwaukee
2025-06-24
Company data provided by crunchbase