Anaplan · 11 hours ago
Senior Director, PR and Brand
Miami, United States
Full-time
Onsite
Director/Executive
12+ years expAnaplan is a team of innovators focused on optimizing business decision-making through their AI-infused scenario planning and analysis platform. The Senior Director of Public Relations and Brand is responsible for shaping and amplifying Anaplan’s corporate brand, driving global awareness, and overseeing the external narrative and media strategy.
Enterprise SoftwareInformation TechnologyInsurTechProductivity Tools
Responsibilities
Lead a proactive, global PR strategy that drives awareness and reinforces Anaplan’s leadership in AI-driven scenario planning and analysis
Own relationships with top-tier business, technology, and industry media, with a focus on sustained narrative pull-through rather than one-off announcements
Oversee external communications for product, application, and AI-related launches, partnerships, and corporate milestones
Develop media programs that highlight customer impact, innovation, and real-world decision-making outcomes
Own and evolve Anaplan’s external brand narrative, positioning, and voice across earned and owned channels
Ensure consistent articulation of Anaplan’s AI strategy, application portfolio, and decision excellence across PR and thought leadership
Partner with Brand, Content, and Design teams to translate strategy into clear, differentiated storytelling
Act as a brand steward, ensuring clarity, credibility, and differentiation in a competitive AI and enterprise software landscape
Drive thought leadership programs that reinforce Anaplan’s point of view on AI-driven planning, decision excellence, and enterprise performance
Translate complex platform, application, and AI innovation into compelling narratives for external audiences
Support executive participation in thought leadership where it advances core narratives and brand credibility
Partner closely with Product and Solutions Marketing, Content, Demand and ABM, Finance, Legal, and regional teams to ensure alignment
Manage PR agencies and external partners across regions
Build, mentor, and scale a high-performing PR and brand team
Qualification
Required
12+ years of experience in public relations, brand, or corporate communications, ideally within enterprise SaaS or technology
Proven experience leading global PR programs and shaping corporate brand narratives at scale
Demonstrated experience positioning complex platforms, applications, or AI-driven solutions for enterprise audiences
Track record of managing agencies, budgets, and multi-region PR programs
Experience leading issues management and navigating reputational risk
Bachelor's degree in Public Relations, Brand, Communications, Marketing, or a related field; Master's degree preferred
Exceptional written and verbal communication skills
Preferred
Strong fluency in AI, enterprise planning, and analytics concepts, with the ability to shape credible external narratives
Ability to translate technical innovation into clear, compelling stories that resonate with business and media audiences
Experience developing thought leadership that influences market perception and category conversations
Ability to measure and optimize PR impact using awareness, sentiment, and narrative indicators
Proven ability to align cross-functional partners around a single, consistent external story
Strategic thinker with the ability to manage multiple priorities in fast-paced, highly visible environments
Hands-on, execution-oriented leadership style
Company
Anaplan
Anaplan is a business planning software company that develops a cloud platform for decision-making with connected planning modeling.
1001-5000 employees
H1B Sponsorship
Anaplan has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (25)
2024 (21)
2023 (54)
2022 (72)
2021 (104)
2020 (52)
Funding
Current Stage
Public CompanyTotal Funding
$299.9MKey Investors
Premji InvestFounders Circle CapitalDFJ Growth
2022-03-20Acquired
2018-10-12IPO
2018-01-01Secondary Market
Leadership Team
Charles E. Gottdiener
Chief Executive Officer
Juli Hansen
Global Client Director
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