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Pikkit · 1 day ago

Lifecycle Marketing Specialist (Part-Time)

United States

Part-time

Remote

Mid, Senior Level

3+ years exp

Pikkit is a social sports betting app with over 1 million users, and they are seeking a part-time Lifecycle Marketing Specialist who is passionate about sports. The role involves guiding users through their journey and building lifecycle programs that enhance user engagement and retention.

Social MediaSoftwareSports

Responsibilities

Trigger messages around key moments (first bet tracked, big wins, bad beats, streaks, inactivity, game days)

Own and execute lifecycle messaging across onboarding, activation, retention, and re-engagement

Build and optimize email, push, and in-product messages tied to real sports moments and betting behavior

Translate core Pikkit product flows into clear, timely, and useful lifecycle experiences

Create lifecycle content that highlights app features in a way that feels organic, not promotional

Continuously test and iterate on messaging, timing, and segmentation to improve engagement and retention

Partner closely with product, growth, and social teams to align lifecycle messaging with what’s happening in-app and in the sports world

Qualification

Lifecycle marketingEmail marketingCRM marketingSports betting knowledgeLifecycle flow toolsSelf-directedUser advocacyWritten communication

Required

3–6 years of experience in lifecycle, email, retention, or CRM marketing

Strong understanding of sports betting behavior and how fans engage before, during, and after games

Hands-on experience building lifecycle flows in tools like Iterable, Braze, Customer.io, HubSpot, Klaviyo, or similar

Ability to deeply understand product flows and turn them into effective lifecycle messaging

Scrappy, self-directed operator who's comfortable owning execution end-to-end

Strong written communication skills with an instinct for timing and relevance

Daily user of the Pikkit app with the ability to easily navigate, explain, and advocate for the product

Comfortable working part-time (20–30 hours/week), including flexibility around game days when needed

Company

Pikkit

Pikkit is a consumer software company operating in the betting industry.

Founded in 2020

New York, New York, USA

2-10 employees

https://pikkit.com

Funding

Current Stage

Early Stage

Total Funding

$4.38M

2022-06-13Seed· $4.38M

Leadership Team

Pranav Tadikonda

Co-Founder

Cole Magoon

Head of Growth and Partnerships

Recent News

Business Wire

Pikkit Releases 2024 “Instant Replay”

2024-12-09

Sports Business Journal

Best Places to Work in Sports: Technology — Pikkit

2024-04-07

Pro Football Network

NFL Player Props Week 1: Sunday's Picks Include Diontae ...

2023-12-22

Company data provided by crunchbase