Versiti Blood Center of Illinois · 1 week ago
Tradeshow Marketing and KOL Strategy Manager
US-WI-Milwaukee
Full-time
Onsite
Mid, Senior Level
4+ years expVersiti Blood Center of Illinois is a leading organization in transfusion medicine and precision medicine. They are seeking a Tradeshow Marketing and KOL Strategy Manager to oversee their presence at industry conferences and manage key opinion leader engagement to enhance their reputation and revenue. This role involves collaboration with various departments to execute effective marketing strategies and measure the impact of events.
Hospital & Health Care
Responsibilities
Build and maintain a 12-month events calendar aligned to service-line, product, and revenue goals; define objectives, audience, messaging, offers, and success metrics for each priority event
Own end-to-end execution: booth strategy/design, sponsorships, speaking abstracts, on-site run-of-show, shipping, vendors, lead capture/flows, demo readiness, and post-show follow-up
Manage budgets, contracts, timelines, and vendor relationships; track spend vs. plan and negotiate value-add with organizers/suppliers
Drive integrated campaigns around each event (pre-, at-, post-): email, paid/organic social, landing pages, SDR plays, and thought-leadership content in partnership with Growth/Digital and Sales
Deliver post-event readouts with pipeline impact, influenced/attributed revenue, CPL/CPO, MQL→SQL conversion, meetings held, and learning agenda
Build and maintain a prioritized KOL map by service line (clinical leaders, society leaders, innovators); define tiers, engagement objectives, and success measures
Plan and execute compliant KOL programs: advisory boards, speaker forums, panel placements, congress activities, and content co-creation (white papers, webinars, case studies)
Coordinate speaker training/readiness, contracting, and honoraria in partnership with Service Line Leadership, Legal, and Compliance; maintain accurate documentation
Build relationships with professional societies and congress organizers to secure booths, symposia, abstracts, and society collaborations that elevate brand and clinical credibility
Create a KOL insights loop—capture market/clinical signals from KOLs and congresses and translate into POVs, product feedback, and go-to-market refinements
Partner with Business Development, VCTS Marketing and Service Line Marketing on meeting books, VIP/KOL schedules, and target-account invitations, ensure CRM hygiene, lead routing, and follow-through
Align with Product/Service Line Leaders on demo scripts, evidence hierarchy, claim guardrails, and messaging
Coordinate executive visibility, keynotes, panels, media/analyst briefings, and high-value customer meetings
Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
Understands and performs in accordance with all applicable regulatory and compliance requirements
Complies with all standard operating policies and procedures
Qualification
Required
Bachelor's Degree Marketing, communications, business or related field required
4-6 years experience - B2B (business to business) event/tradeshow or field marketing required
2-4 years experience - Leading major conference programs end-to-end required
Proven ability to translate event/KOL activity into pipeline impact and clear ROI required
Strong command of CRM/marketing automation and event technology (lead capture, badging, scanning) required
Demonstrated project management skills including prioritization and execution required
Demonstrated vendor management skills including vendor/contract and budget management required
Executive presence and proven communications skills required
Preferred
Master's Degree MBA or related advanced degree desired
2-4 years experience - Marketing related to healthcare, MedTech, diagnostics, or life sciences preferred
1-3 years experience - KOL/thought leader engagement (e.g. ad boards, speakers, society partnerships) in a regulated industry environment including familiarity with HCP compliance and contracting workflow preferred
SalesForce CRM desired
Benefits
Medical, Dental, and Vision Plans
Paid Time Off (PTO) and Holidays
Short- and Long-term disability
Life insurance
7% match dollar for dollar 401(k)
Voluntary programs
Discount programs
Others
Company
Versiti Blood Center of Illinois
Based in Aurora, Versiti Blood Center of Illinois serve 63 hospitals in a 12-county area in Chicagoland and Northwest Indiana, and collects more than 155,000 units of blood annually.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase