Sales Development Representative (SDR) jobs in United States
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Lucra · 4 days ago

Sales Development Representative (SDR)

positionUnited States
timeFull-time
remoteRemote
seniorityEntry, Mid Level
date1+ years exp

Lucra Sports is a company that powers a white-label gamification platform aimed at enhancing engagement and revenue for sports and entertainment brands. They are seeking a Sales Development Representative (SDR) to drive outbound sales efforts, identify target accounts, and generate qualified meetings to support the company's growth.

eSportsFantasy SportsGaming

Responsibilities

Build and execute data-driven outbound strategies across email, LinkedIn, and other channels
Identify and prioritize key target accounts and decision-makers within our ICP
Research prospects and personalize outreach based on company, industry, and use case
Own early-stage pipeline generation and support overall sales growth
Maintain accurate activity, notes, and pipeline data in HubSpot
Experiment, measure, and iterate on outbound messaging and sequences to improve conversion
Collaborate with sales leadership to refine targeting, positioning, and outreach strategy

Qualification

Outbound sales experienceData-driven campaignsHubSpot proficiencyResearch skillsSales tools experienceCuriosityClear communicationOrganizational skills

Required

1–3+ years of experience in an SDR, BDR, or outbound sales role
Proven ability to run structured, data-driven outbound campaigns
Strong research skills and comfort identifying buying signals and target accounts
Experience with modern sales tools such as HubSpot, Clay, LinkedIn Sales Navigator
Clear written communication and a natural, non-spammy outbound style
Highly organized, curious, and comfortable working in a fast-moving startup environment

Preferred

Experience selling into sports, entertainment, SaaS, or B2B partnerships
Familiarity with account-based selling or multi-stakeholder deals
Interest in sports, gaming, or competitive social experiences

Benefits

Competitive compensation with performance upside

Company

Lucra

twittertwitter
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Lucra provides white-label social competition software that helps brands drive revisitation, build customer loyalty, and unlock new revenue.
dateFounded in 2019
location
Palo Alto, California, USA
people-size11-50 employees
web-link
http://www.lucrasports.com/

Funding

Current Stage
Early Stage
Total Funding
$22.1M
Key Investors
Raptor Group
2024-12-05Series Unknown· $10M
2022-03-30Series A· $10.3M
2021-10-18Seed

Leadership Team

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Dylan Robbins
Founder and CEO
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Recent News

Raptor Group
Lucra peer sports betting raises $10 million from Raptor, Marc Lasry
2025-04-04
archive.org
Lucra Sports Raises $10 Million Series A for Peer-to-Peer Sports Gaming Marketplace to Wager on Player Performance
2025-04-04
LinkedIn
Anrok on LinkedIn: We're delighted to announce our $30 million Series B funding round, led by… | 12 comments
2024-06-05
Company data provided by crunchbase