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Confidential Company · 1 day ago

Graphic Art Director - Children's Apparel

New York, NY

Full-time

Onsite

Senior Level

7+ years exp

Confidential Company is seeking a Graphic Art Director for their Children's Apparel line. The role involves leading the graphic aesthetic and visual identity across multiple brands and managing the graphic development process to ensure alignment with design goals.

Responsibilities

Aligns with the Senior Design Director on seasonal graphic direction to drive the visual identity, color point of view, themes, and art styles across categories and brands in line with established guidelines

Partner closely with Designers to translate product direction into cohesive graphic identity for mix & match apparel businesses

Drive innovation in techniques, execution alongside AI implementation opportunities

Review, critique, and elevate artwork created by in‑house artists, freelancers, or vendors

Oversee creation of placement graphics, engineered art, repeats, typography, and novelty artwork tailored to mass‑market consumer preferences

Collaborate with Design, Merchandising, Product Development, and Sourcing to meet cost, margin, and delivery goals

Executes all artwork following factory capabilities, print technique limitations, embellishment standards, and cost requirements

Develop clean, accurate, production‑ready files with precise callouts for color, scale, technique, and execution

Align with Design to prevent late-stage changes and ensure all graphics are feasible for production

Work with overseas vendors to troubleshoot execution and maintain quality across multiple factories

Oversee legal review for IP compliance

Manage the graphic calendar, deadlines, and workflow to support high‑volume SKU counts typical of mass‑market apparel

Establish and maintain an efficient art request / intake system with clear priorities and timelines

Ensure timely delivery of colorways, revisions, and factory‑ready files

Lead, mentor, and develop a team of graphic designers, print artists, and production artists (team size depends on business scale)

Set quality standards and provide ongoing coaching to ensure consistent, brand‑aligned output

Manage freelancer assignments, workload balancing, and seasonal resource planning

Qualification

Adobe IllustratorAdobe PhotoshopGraphic design experienceScreen printing techniquesProduction managementColor senseTypographyLeadership skillsOrganizational skillsStorytelling ability

Required

7–10+ years of graphic design experience, with at least 3 in a senior or art director role within apparel, mass-market, kids, juniors, or related product categories

Deep experience with factory‑ready artwork and high‑volume production environments

Expert proficiency in Adobe Illustrator and Photoshop

Strong understanding of screen printing, technical knowledge of different print techniques & execution, appliqué, embroidery, puff, foil, glitter, and mixed‑media techniques common to mass-market product

Excellent color sense, typography, and storytelling ability

Strong organizational and leadership skills; ability to manage multiple tracks of work simultaneously