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ABB · 21 hours ago

Product Marketing Specialist - Contactors, Overload Relays and Manual Motor Starters

United States

Full-time

Remote

Senior Level, Lead/Staff

$99K/yr - $158K/yr

8+ years exp

ABB is a global market leader helping industries to progress in a leaner and cleaner manner. In this role, you will design, develop, and implement the product marketing strategy for low voltage contactor, overload relay, and manual motor starter product lines, while leading communication and messaging of product value propositions.

AutomotiveEnergyEnergy ManagementIndustrial AutomationRobotics

No H1B

Responsibilities

Develops and executes local go-to-market and annual marketing strategies aligned with global guidelines, including product positioning, value propositions, pricing policies, and promotional activities to drive demand and profitable growth

Monitors performance against key metrics (e.g., demand orders, growth margin %, net price variance, NPS, inventory turns, on-time delivery) and implements improvement actions to achieve targets

Identifies and leverages market opportunities by creating business plans, coordinating across divisions, and ensuring balanced growth for all product lines while promoting value-based selling and technical solutions

Enhances customer satisfaction and engagement through surveys, issue resolution, product support, training initiatives, and continuous improvement of NPS, while sharing best practices across the organization

Qualification

Product Marketing ManagementElectrical EngineeringMarket IntelligenceDigital MarketingPortfolio ManagementCustomer ExperienceTeamworkProblem-Solving

Required

Bachelor's degree is required

8 years of experience in Sales, Product Management or Product Marketing Management in the related Electrical products/application industry

Demonstrates customer-focused, results-oriented, and market-driven thinking with strong teamwork, systemic problem-solving, and innovative mindset

Skilled in portfolio management, marketing, business strategy, and go-to-market execution

Expertise in market intelligence, pricing, digital marketing, and customer experience

Proficient in MS Office

Experienced in power distribution and electrical control systems

Candidates must already have a work authorization that allows them to work for ABB in United States without sponsorship

Preferred

Engineering highly preferred

Electrical Engineering preferred as well

Benefits

Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.

Choice between two dental plan options: Core and Core Plus

Vision benefit

Company paid life insurance (2X base pay)

Company paid AD&D (1X base pay)

Voluntary life and AD&D – 100% employee paid up to maximums

Short Term Disability – up to 26 weeks – Company paid

Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.

Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance

Parental Leave – up to 6 weeks

Employee Assistance Program

Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption

Employee discount program