Lifecycle Manager jobs in United States
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WMP Eyewear · 21 hours ago

Lifecycle Manager

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
money$85K/yr - $110K/yr
date5+ years exp

WMP Eyewear is a growing company dedicated to providing high-quality, affordable eyewear. They are seeking a Lifecycle Manager to own the lifecycle marketing strategy and execution, focusing on email and SMS campaigns to enhance customer engagement and performance.

Consumer GoodsEyewearFashion
Hiring Manager
Sonny Bains
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Responsibilities

Own email & SMS campaigns end-to-end (concept → build → QA → send)
Lead lifecycle strategy and execution, not just scheduling
Decide targeting, messaging intent, and channel mix (email vs. SMS)
Build campaigns in Klaviyo, including segmentation, setup, scheduling, and sends
Fully QA all lifecycle sends (audience logic, links, mobile rendering, cadence)
Have final go / no-go ownership on all lifecycle campaigns
Build, manage, and optimize core lifecycle flows, including: welcome, browse & cart abandonment, post-purchase, winback, education & retention, VIP / loyalty (as it evolves)
Monitor performance beyond revenue, including engagement, lift, fatigue, and deliverability
Run structured tests on timing, messaging, segmentation, and cadence
Partner closely with creative, e-commerce, and leadership teams

Qualification

Lifecycle marketingKlaviyoDTC marketingE-commerce experienceCommunication skillsDetail-oriented

Required

5+ years of lifecycle or retention marketing experience
Strong DTC / e-commerce background (fashion or lifestyle preferred)
Hands-on experience building both campaigns and flows in Klaviyo preferred
Proven ability to own strategy and execution
Extremely detail-oriented with strong QA instincts
Clear, confident communicator who can explain why something should, or should not, be sent

Preferred

Strong DTC / e-commerce background (fashion or lifestyle preferred)
Hands-on experience building both campaigns and flows in Klaviyo preferred

Benefits

Comprehensive health insurance
PTO + Birthday & Anniversary PTO and 11 paid holidays
A complimentary pair of sunglasses every month
Flexible scheduling and Friday Flex
Collaborative and inclusive work environment with growth opportunities

Company

WMP Eyewear

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At WMP, we believe high-quality eyewear shouldn’t come with a luxury price tag.
dateFounded in 2011
location
Tempe, Arizona, USA
people-size11-50 employees
web-link
https://shopwearmepro.com/

Funding

Current Stage
Early Stage

Leadership Team

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David Bozek
Founder
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Company data provided by crunchbase