RedBalloon · 1 week ago
Head of Growth & Retention
United States
Full-time
Remote
Mid, Senior Level
4+ years expUpward News is seeking a Head of Growth & Retention to lead subscriber acquisition, conversion optimization, and retention strategies. This role involves overseeing the full funnel from paid ads to social media strategy and requires both strategic and hands-on approaches to scale the audience and grow revenue sustainably.
EmploymentHuman ResourcesRecruitingSaaS
Responsibilities
Scale Paid Acquisition: Plan, test, and optimize paid campaigns (Meta, Google, X, etc.) to grow free and paid subscribers. Manage partnerships, list swaps, and cross-promotions with other aligned newsletters and organizations
Optimize Conversion Funnels: Improve upgrade rates across newsletters, landing pages, and social media channels. Run A/B tests on headlines, CTAs, pricing, and copy to increase conversions
Social Media Strategy: Develop content and ad strategies that convert followers into paid members. Collaborate with our creative and editorial teams to ensure consistent messaging and results
Retention & Lifecycle Marketing: Analyze churn, engagement, and satisfaction data. Design lifecycle campaigns (email, upsells, reactivation) to retain paying subscribers
Data & Experimentation: Build dashboards, track KPIs, and run continuous experiments to improve performance. Translate insights into actionable growth and retention playbooks
Content Feedback Loop: Work with editorial to identify which stories drive conversions and improve audience satisfaction
Qualification
Required
4+ years in growth, lifecycle, or performance marketing — ideally in media, newsletters, or subscriptions
Deep experience with paid acquisition (Meta, Google, native, etc.) and conversion optimization
Strong understanding of email marketing, funnels, and behavioral analytics (Stripe, Beehiiv, GA, etc.)
Proven track record increasing paid conversions and reducing churn
Analytical, curious, and relentless about testing and improving
Aligned with Upward News's mission and audience
Preferred
Experience with political media or cause-based marketing
Company
RedBalloon
RedBalloon is an HR tech company that offers a free job board, connecting serious job seekers with employers.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$2.9M2025-07-10Seed· $1.41M
2024-06-17Seed· $1.49M
Recent News
2025-11-11
Company data provided by crunchbase