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North Coast Medical · 19 hours ago

Sr. Amazon Growth & Advertising Manager (Seller Central, Portfolio) - Remote

United States

Full-time

Remote

Senior Level

$110K/yr - $120K/yr

North Coast Medical (NCM) is a global leader in the Occupational, Physical and Hand Therapy markets, seeking a Sr. Amazon Growth & Advertising Manager to own and scale their Amazon Seller Central business. This role involves managing advertising performance, portfolio growth, and profitability, along with cross-functional collaboration to ensure alignment in advertising demand and inventory.

Emergency MedicineHealth CareMedicalMedical Device

Responsibilities

Own strategy, execution and performance for Sponsored Products, Brands, and Display

Build and manage scalable campaign structures across a multi-SKU portfolio (e.g., segmentation by product family, match type, and intent)

Set and manage budgets, bids, keyword and product targeting, and negative keyword routines

Optimize performance using TACoS, ACoS, ROAS, contribution margin, and price discipline

Establish SKU-level and portfolio-level investment rules to balance growth between hero and long-tail products

Execute structured testing programs including keyword expansion, product targeting, competitor conquesting, and creative-driven testing

Maintain a disciplined weekly optimization cadence and quarterly growth roadmap

Prioritize spend and optimization across approximately 100 SKUs and 25 meta-groups using tiered performance models

Maintain SKU- and Meta-Group-level performance views to identify growth opportunities, under-performance, and efficiency gaps

Improve conversion performance through optimization of: Titles, bullets, descriptions and SEO, Images and creative testing, A+ Content and Brand Store merchandising

Monitor and improve click through rate (CTR), unit session %, and conversion rate (CVR)

Ensure listings and content remain retail-ready to support advertising effectiveness

Maintain and optimize the Amazon Store across approximately 25 item meta groups

Improve navigation, cross-sell, and funnel performance through merchandising enhancements

Coordinate content and promotional initiatives across meta groups to support discoverability and conversion

Monitor store traffic and conversion trends to guide optimization priorities

Develop and manage a disciplined promotional calendar (coupons, deals, seasonal promotions, subscribe-and-save where applicable)

Monitor retail price integrity and marketplace fluctuations to protect brand positioning and minimize price disruption

Support leadership strategy to maintain channel control and a clean seller landscape (e.g., monitoring third-party seller activity and reporting issues as needed)

Own weekly and monthly reporting for revenue, traffic, conversion, and advertising performance

Develop dashboards and structured insights for leadership that drive decision-making and accountability

Identify competitive threats, category trends, and growth opportunities

Provide clear, actionable recommendations to leadership

Monitor listing health, account health, suppression risk, and customer experience indicators

Coordinate issue resolution with internal stakeholders and Amazon support when required

Proactively mitigate risk to minimize disruptions and protect sales continuity

Define, request and prioritize Amazon creative needs; Creating Marketing will execute the layout and graphic production

Define reporting, KPI’s and analytical frameworks

Align forecasting, inventory, and buying plans with advertising, promotions and launches

Deliver performance insights and recommendations to ensure Amazon growth aligns with revenue, margin, and brand objectives

Audit existing campaign structures and performance

Identify and eliminate wasted spend

Establish SKU-level investment priorities and efficiency guardrails

Deliver a clear advertising and growth roadmap to leadership

Qualification

Amazon advertising strategyPPC campaign managementPerformance analyticsBrand Registry experienceA+ Content managementHelium 10 proficiencyCross-functional collaborationCommunication skillsProblem-solving skills