Content Marketing Specialist jobs in United States
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The Inland Real Estate Group of Companies, Inc. · 3 days ago

Content Marketing Specialist

The Inland Real Estate Group of Companies, Inc. is seeking a Content Marketing Specialist to support its digital success vertical. This role involves developing and optimizing engaging content with a focus on video production and multichannel storytelling to drive engagement and support business goals.

FinanceReal EstateReal Estate Investment

Responsibilities

Demonstrates highest standards of personal and professional integrity, adheres to company’s policies and procedures, and complies with applicable laws, government rules and regulations
Collaborates with marketing leaders across Inland's entities and Chief Marketing Officer to develop and execute content strategies that support real estate and finance-focused business goals
Writes, edits, and proofreads marketing copy for digital and print channels, ensuring consistent tone and messaging
Creates and manages social media editorial calendar(s) and content using marketing automation tools (LinkedIn, Twitter, etc.)
Develops and publishes content-rich landing pages in HubSpot to support campaigns and lead generation across businesses
Coordinates property video production and photography for real estate assets, working with internal teams and approved vendors
Designs and edits visual content including social media graphics, website visuals, presentations, fact sheets, and other collateral
Provides cross-functional support to marketing leaders across Inland's businesses
Stays current on content marketing trends, tools, and technologies, and recommends improvements to enhance performance and efficiency

Qualification

Content creationVideo productionAdobe Creative SuiteHubSpotProject managementWritten communicationVerbal communicationOrganizational skillsInterpersonal skillsCreativity

Required

Bachelor's degree in marketing, communications, or equivalent discipline required
3-4 years' professional experience with focus on marketing or communications
Requires knowledge of financial terms with ability to calculate figures such as percentages and evaluate data in relevant research reports
Accountable professional with positive attitude and exceptional follow-through
Outstanding written and verbal communication as well as organizational, project management and interpersonal skills
High degree of creativity with advanced skills in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) with focus on PowerPoint
Proficiency in Adobe Creative Suite (Photoshop, InDesign, Premiere)
Working knowledge of HubSpot marketing automation platform
Demonstrated experience creating content for web and e-mail marketing
Proven self-starter with ability to work independently and part of a team
Ability to work and build relationships across multiple teams
Highly organized with focus on detail, quality and accuracy

Preferred

Some real estate or financial services experience preferred

Benefits

Medical/Dental/Vision insurance (PPO)
Participation in the company 401(k) plan with a company match
Vacation Time, Nine Paid Holidays, Three floating holidays per year
Sick time
Tuition reimbursement opportunity
Company-paid life insurance equaling your annual base salary
Company-paid short-term and long-term disability
Paid Parental Leave

Company

The Inland Real Estate Group of Companies, Inc.

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The Inland Real Estate Group of Companies, Inc. (“Inland”) is one of the nation’s largest commercial real estate and finance groups.

Funding

Current Stage
Late Stage

Leadership Team

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Lou Kruk
CEO and President - Inland Institutional, LLC
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Cathleen Hrtanek
Chief Operating Officer
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Company data provided by crunchbase