McClatchy Media · 1 week ago
Lifecycle Marketing Automation Specialist
United States
Full-time
Remote
Entry, Mid Level
$70K/yr - $80K/yr
2+ years expMcClatchy Media is a growing company dedicated to innovative journalism and digital reach. The Lifecycle Marketing Automation Specialist will develop and optimize automated marketing workflows, collaborating with various teams to enhance member lifecycle marketing strategies.
Advertising PlatformsDigital MediaNewsPublishing
Responsibilities
Champion a culture of innovation by experimenting with new messaging approaches, triggers, emerging tools, and personalization techniques to evolve and improve existing lifecycle campaigns
Execute daily marketing campaigns and automated journeys, including setup, list segmentation, scheduling, A/B test execution, QA, and reporting
Configure and maintain automated workflows and processes in Braze, ensuring efficiency, scalability, and accuracy based on project goals defined by the Director of Lifecycle Marketing
Monitor automation systems for errors, latency, or performance issues; troubleshoot and escalate in partnership with Data and Technology teams
Ensure strong data governance across automated journeys by validating input sources, segmentation logic, and performance triggers
Own the implementation and governance of Liquid Logic to power personalization within automated communications
Develop and manage testing and optimization roadmaps, analyze results, and translate insights into actionable improvements across lifecycle programs
Support QA, documentation, and campaign auditing efforts to uphold standards and best practices
Contribute insights and recommendations based on campaign analytics and post-implementation performance
Stay informed on marketing automation trends and platform capabilities, with emphasis on Braze and Amplitude integration
Qualification
Required
Strong hands-on experience with Braze and event-based automation workflows
Understanding of CRM best practices, behavioral triggers, consumer attributes and how they influence decision paths within the customer journey
Proficiency in Liquid Logic and sufficient HTML/CSS knowledge for email and messaging template adjustments
Hands-on experience with building event-based data models (APIs, webhooks) using Python/Javascript and how it relates to marketing automation
Hands-on experience utilizing SQL to operationalize customer data models and segmentation including extracting, analyzing, and interpreting data from warehouses and CDPs such as Amplitude
Experience with A/B and multivariate testing methodologies
Familiarity with Amplitude or similar analytics platforms for campaign performance tracking
Excellent organizational and troubleshooting skills; detail-oriented with a passion for systems efficiency
Avid team player; proven ability to apply innovative ideas and critical thinking to projects and the organization's opportunities, and able to work with various teams: creative, IT, analytics, etc
Able to anticipate needs, innovate and flourish in a high-volume, fast-paced environment
Proficient with G-Suite
BA or BS Degree from a four-year college or university or equivalent combination of education and experience preferred
2-5 years in a similar field or in comparable fields
Understanding of major messaging platforms, analytics tools (Tableau or Amplitude preferred) and lifecycle marketing
Benefits
Healthcare coverage for employees and their families
Financial protection from expected and unexpected expenses
Multiple no-cost wellness resources
Coverage for four-legged friends
401(k) with employer match
Competitive paid time off
Corporate holidays
Variety of mental health benefits
Company
McClatchy Media
McClatchy Media Company is shaping the future of media by bringing together trusted journalism, engaging lifestyle and entertainment content, trend analysis, and innovative distribution solutions.
1001-5000 employees
H1B Sponsorship
McClatchy Media has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
Funding
Current Stage
Public CompanyTotal Funding
unknown2020-09-04Acquired
1998-02-12IPO
Leadership Team
Tony Hunter
Chairman and CEO
Company data provided by crunchbase