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Spark Foundry · 18 hours ago

SVP, Integrated Design

New York, NY

Full-time

Hybrid

Director/Executive

$177K/yr - $289K/yr

12+ years exp

Spark Foundry is a global media agency that aims to enhance brand engagement through innovative strategies. The Senior Vice President, Integrated Design will lead integration and experience strategy for a major CPG brand, ensuring collaboration among various teams to create unified and impactful consumer experiences.

AdvertisingMarketing

Responsibilities

Own the strategic vision that informs planning and execution of media, creative, PR, and content

Own the development of consumer-facing experiences and partnerships that align with brand objectives and audience needs, and bring them to life through provocative presentations

Work closely with senior clients, audience, planning, investment and analytics teams as well as external ad agencies, media partners (networks, content studios, social platforms, digital publishers, etc.), and PR agencies as needed to build, sell, and steward partnership programs

Leverage audience insights/strategy to orchestrate the experience journey including ideation, concept development, and vision for the Paid/Earned/Shared/Owned plan

Seek innovative, data-driven and technology-lead solutions whenever possible

Collaborate with internal client and measurement leads to establish and report on measurement framework aligned to the experience

Contribute to new business and agency growth efforts

Qualification

Creative strategyAudience insightsIntegrated marketingData-driven solutionsClient relationship managementMultitaskingCritical thinkingLeadership skillsEffective communication

Required

12+ years of related work experience in a creative strategy or innovation role at an advertising, digital, or media agency, consultancy or innovation incubator

Possess a solid understanding of modern marketing practices across connected digital ecosystems, including CRM, loyalty, social influencers, and commerce, with the ability to leverage first-party data and emerging technologies to craft future-forward experiences

Exceptional critical thinking and problem-solving abilities; able to think unconventionally in proposing solutions and identifying opportunities

Knowledge of overall brand positioning and ability to translate brand needs into communication strategy and creative concepts

Direct, clear, and effective communication style

Proven ability to build and maintain strong client relationships, thinking strategically from the client's perspective

Working exposure to integrated marketing communication teams and senior management

Natural leadership ability and skills with an agile, entrepreneurial approach to working

Proven ability to multitask, manage multiple projects effectively, and work well under pressure to deliver high-quality work within tight deadlines